Everything about your marketing should be simple.
Simple words.
Simple concepts.
Simple steps.
Nowhere is this more true than in the foundation you build your online marketing business on.
Continuing with… 3 CRITICAL LAWS TO PREVENT THE DESTRUCTION OF YOUR ONLINE MARKETING BUSINESS.
Here is…
LAW #2
SIMPLIFY YOUR MARKETING
LESS TIME SPENT LEARNING TO USE TOOLS AND STRUGGLING WITH DIFFERENT SYSTEMS MEANS MORE TIME TO CREATE VALUABLE CONTENT FOR YOUR CLIENTS.
It’s not that creating content is hard.
What’s hard is changing the theme of your content because you’re always changing your company or product.
Sometimes it’s not even your fault.
If the company goes down, what can you do about it?
How do you protect yourself from such a catastrophe?
One way is to set up a system that forms the foundation of whatever business you’re building.
Even if your main company or product changes, you’ve still got your primary source of income protected.
Why?
Because the source is a continuity program that provides all the tools an online marketer needs.
The more a business owner uses the system the more they’re attached to it.
Who wants to keep changing service providers all the time?
I’ve done it a few time s before, but I’ll never have to do it again.
You want your clients to feel the same way.
Because you want to feel that way too.
You want to feel that no matter what happens, you’ve got the foundation.
Even if you have to rebuild your business, you can do it on the solid foundation that you’ve set up.
It’s the same as if a tragic event destroys your home.
Maybe a fire or tornado, it really doesn’t matter.
The key point is that the foundation and property remain.
So you can rebuild your home even better than it was before.
This demonstrates the need for Law #3.
Which I’ll cover in my next article.
Get started setting up your marketing foundation here.
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