The industry average is around 30% for squeeze pages. My squeeze page converts at 51.8%
I get almost double the results with my traffic. This saves me a lot of money and maximizes my results.
I can’t stress enough how important it is to get this right. It could mean the difference between success and failure.
Your lead capture page is the entire front end of your business.
I will show you 3 elements you need to make this happen.
1. Make a promise.
Simply promise the desired result that your ideal customer wants. Make X number of dollars or lose Y amount of weight.
Marketing is all about psychology. You need to get inside your ideal customers head and figure out what keeps them up at night.
2. Keep it simple.
The less choices and distractions on your page, the better. Look at Google – they figured this out.
Keep it really clean and simple.
I only ask for the email address – that’s it.
3. Make people curious.
Use a line that makes your visitor curious enough to follow through with entering their email address. “This is weird but it works” is a classic example. Or “1 trick to lose belly fat.”
That’s really all you need. Spend most of your time on the headline because that is what people read.
I also put a picture of myself to make it more personal.
The biggest mistake I see people make is that they use existing lead capture pages provided by their company or affiliate program.
Look, people have seen them a million times. You need to stand apart from the crowd and be different.
In the beginning your offer needs to be sexy…
Offer what people want, not what they need.
Once, they’re in your funnel. Sell them what they need.
You will get a lot more opt-ins this way.
I’m on the leaderboards in my company. Check it out:
Setting up a squeeze page doesn’t take long at all.
The cool thing about Global NPN is that it has a web architect as part of your membership. This allows you to build squeeze pages quickly and easily.
It is literally drag and drop, point and click. You can use it to set up your entire sales funnel.
I set my squeeze page up in under an hour. It’s really great if you have limited technical skills.