What do you want your blog to do for your business?

Posted on June 25, 2013 by Corinne Floyd — 19 Comments ↓

What are your reasons for blogging?

How can a blog help your business?  business blog

Blogs can be used to:

  • Brand yourself
  • Build your list
  • Promote your products
  • Share your content to places such as Facebook, Twitter, or LinkedIn
  • Give you an online home base

But beware before you start blogging …

Think about the purpose of your blog.  Why are YOU blogging?  What is your desired outcome? What do you want your visitors to do?

Here are five possible outcomes for you to think about – things your blog can do for you.

Collect emails –

Do you want to collect emails on your blog – is that why you are blogging?

If so, have you got a capture form on every page and post? Is it clear?  Have you got something of value to give your visitors who opt in to your form?  Why would a visitor give you their email?

Create discussions –

Do you want visitors to comment, like, and share your content?

Yes?  Have you asked for comments?  Are your posts controversial? Thought provoking?  Do they spark a lively conversation?

Sell a product –

Is your main purpose to sell a product?   Have you written useful information about your product? Is it a onetime sale or are you looking for repeat customers? Is your method of purchasing smooth and easy?

Redirect visitors to your primary (MLM) company –

Multi Level Marketing companies have replicated sites – often called cookie cutter sites – for their distributors.  These sites can be very useful for giving information about your company, getting others to join you, and to sell products.  However, these sites do not SEO well – meaning they do not rise in the search engines because they are all the same and Google will not index them.  Google indexes unique content.

However, you can use your blog to provide  unique, valuable content. Then link to your company (cookie cutter) site.  This is a great way to effectively use your blog.

Book appointments –

Is your desired outcome to book appointments?  Are you encouraging people to get in touch with you?  Are you in a consulting business?  There are many free programs you can use to set up an appointment calendar on your blog.

In conclusion have a clear intention

in your mind as to what outcome you want,  the purpose of your blog, and the value you are giving to your visitors –  this will make it easier to write your articles, maintain your blog, and drive traffic to your blog.

Knowing the outcome you desire for your blog also helps you to narrow down your niche, find good keywords and ultimately reach your goal of building a profitable home business.

To your blogging success,

Corinne Floyd

 

 

 

Corinne Floyd

corinnefloyd.com

P.S.  The Global NPN Instant Blog is an excellent way to get your business blog set up.  Find out more – Watch the video and then enter your email  ====>>  Top Right

 

Corinne Floyd

Thank you for visiting and reading my posts. I invite you to leave a comment. A few years ago I started looking to the Internet as a way to build a business. Before that I was the typical non-techie person. I seldom checked my emails, in fact I was happy that email did not buzz or beep at me! In other words, email did not demand my attention like so many things in the offline world. So I happily ignored email and the Internet. Why did I look for ways to build an online business? For many of the same reasons that you have arrived here. If you are like me, you want change for your family. Change that will come from earning money to retire your spouse from their JOB, help your children and grandchildren, create a legacy, and to teach others how they can to the same thing in their lives! Ready to make a difference? Skype Me - corinnefloyd Best of luck to you! Corinne Floyd Connect with me on Facebook.    
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  • Nick Ritchie

    yep exactly right Corrine – need to have a clear outcome in mind before starting any blog, or blog post 🙂

    • Corinne Floyd

      That is right – “how will we ‘arrive’ if we do not know where we are going?”

  • Kasey Curtis

    It’s strange that my actual intention for my blogs wasn’t perhaps clear to begin with (to help people with depression find a happier medium within themselves) .. and low and behold, I discovered someone I rarely speak to has been quietly reading EVERY blog I wrote and he sent me a thank you message this weekend … made my heart sing! Everything else is just jam ^_^

    • Corinne Floyd

      Awesome – feels good when you know you helped someone.

  • Cheryl Inniss

    Getting a clear intention is so important … blogging is so unique

    • Corinne Floyd

      Blogging is unique because in some ways it is like being the editor and publisher of your own newspaper.

  • Obasi Miracle

    You have just stated the obvious! these tips are compulsory to build up a successful business blog in the long run

    • Corinne Floyd

      Yes they are – sometimes I overlook the obvious though – thanks for commenting.

  • Alli Sylvestre

    Thanks Corinne. You have me looking closer at what my intention is with blogging. First and foremost, I just want to connect with others.

    • Corinne Floyd

      Right – the cornerstone of every business is good relationships.

  • Mark Nelson

    Good post Corinne. I blog for 2 reasons. One I have really learned to like to write. Two I think I have a message people like to hear. Will it enhance my business, I hope so but I am really just trying to connect with people.

    • Corinne Floyd

      I like your posts Mark – I think you are succeeding in connecting with people.

  • Stephen O Brien

    I like to use my blog to brand myself

    • Corinne Floyd

      The fun part is you can be yourself – do your own reporting!

  • Robert Manea

    i use the blog to brand our new site.. it seems to be working..

    • Corinne Floyd

      Great

  • Steve Smiley

    A clear intention is the key before you start every blog post. Having the end result in mind will help you reach your goals.

    • Corinne Floyd

      Yes, – helps to stay on track.

  • Thank you for reminding us of having in mind what our outcome is supposed to be when we blog. I definitely want to help people who want to learn Brazilian Portuguese to do so easily and effectively.



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