1. Personalize – “A person’s name is still the sweetest sound.” By putting a person’s first name in both the subject of the email and the body of the message will help your email get read and not just deleted or mistaken for junk mail.
2. Free – Offer something free: It’s an overused word on the Internet, but it still works, but it must be 100% free, not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated.
3. Tracking – Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is Global NPN . The Tracking allows you to find out what information is most important to your readers.
4. Talk – When you write your email copy, write as if you are having a one-to-one conversation with the recipient. This makes your customer feel like a real person and not a number.
5. Short but informative – Provide the information in a short and clear method showing the main information using short paragraphs of 3-4 lines making it easy to read or skim over. Use bullet points and line space between paragraphs to highlight important points.
6. Benefits not features – Show what the item or service can do for your customer, not what its features are.
7. Call to Action – Use a sense of urgency with ease of contact.
8. Always test and target to your market, response rates can be up to 20% with the right message. Trial and error will prove you right or wrong. The power of the promotion to an in-house list is something very over looked. The list must have agreed to receive information (opt-in) from you or your email just becomes junk email.
James Caldwell
larryjc.ts@gmail.com
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