If you’ve been involved in internet marketing for any length of time, I’m sure you’ve read the ‘Great Debate’, i.e. whether or not safelists work, and if they do what type you should use (free or paid). Let’s not forget about those auto-submitters, are they dilluting the marketing potency of safelists?
Well, I can say wholeheartedly, that in my humble l’il world, safelists not only work . . . THEY WORK GREAT! How do I know? I know because I use them EVERYDAY, and I use lots of them. Safelists are such an important part of internet marketing, that I can honestly say at least 75% of my promotions are done with them. The other 25% is divided between ezines, FFA emails and my own list of customers, many of whom I first acquired by posting on safelists.
I track everything I promote, and not only do I know that safelists pull, through ad-tracking I know which safelists pull the best. Some pull on certain promotions, and some pull on other promotions, then there’s the ones that get responses on everything you promote. I have my favorites, the “tried and true” safelists that no matter what it is I’m promoting, they’re responsive. I’m no marketing genius, but when I try out a new ad, or change a headline, etc. I’ll put it in the safelists first. They’re my first line of attack. If the ad makes it there, then it’ll make it on the ezines, the FFA emails, etc.
Now don’t get me wrong, ezine advertising REALLY works, but it is a lot more expensive than using safelists. Here’s what I mean: Let’s say you have $100 to spend every month on promoting your business, product, whatever. Now to advertise in a good quality ezine, especially a solo ad, you’ll do good to get 4 submissions out of that $100. In contrast, even if that only bought you an annual membership on only one safelist (and that would be really expensive), you can mail to that safelist EVERY DAY OF THE YEAR! That’s a heck of a lot more for your money, and most safelists cost an average of $50 a year, some more, but many are even less. Some charge per month, but you can cancel anytime.
With safelists, if you need to change your advertising, you can do it in a day. You can stop promoting one product or service and change to another in a day, where with ezines ads, you’re actually reserving “space”, and that “space” could be for months ahead. With safelists you pretty much have complete control of when your ads go out. I say almost because some safelists will mail out at certain times, but the majority of them will mail your ad out when you submit it.
So safelists are definitely an integral part of internet marketing, and are a resource you should NOT overlook.
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James
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