Recently, I was reading a blog written by Nancy Radlinger of Zaney Clicks, a traffic exchange I use, and what I found interesting was the emphasis placed on the effectiveness of text ads. Text ads are used by many of us for advertising but we somehow tend to “down play” how effective they can be especially if we use the “right keywords.” But what I liked most about that blog was this guide she focused on written by Thomas Smith called “Successful Advertising in 1885” which is as follows.
The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, “Here’s that confounded ad again.”
The ninth time, they start to wonder if they’re missing out on something.
The tenth time, they ask their friends and neighbors if they have tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can’t afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time prospects see the ad, they buy what is offering.
I write about this today as to me it not only pertains to text ad advertising but also to any type of advertising we use especially safelists, text ad exchanges, listbuilders, etc.
I think the lesson here is: Consistency Plus Persistency Equals Product Sales.
To all those affiliate marketers who are thinking about “giving up” and quitting without being persistent and consistent, I say to please read the above over and over.
Let us get those ads “out there” and we are not stopping until our products are bought.
P.S. I would greatly appreciate any feedback on the above.
I thank you for taking the time to read my blog today.
June Pereira
juneesmepereira@gmail.com
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