The Importance of Internet Marketing Strategy

“Insanity: doing the same thing over and over again and expecting different results.” ~Albert Einstein

Laying the foundation for your business’s success is absolutely critical to everything that follows after that. If your strategy is sound, you will succeed.

Your Internet marketing strategy is critical for many different reasons when it comes to the success of your business. One of the important reasons why having a plan that you can count on to guide you to success is because of how much competition you encounter in your niche or industry. Undoubtedly, you are only one of many people who are offering what you are offering. It is extremely important that you find a way to stand out above the crowd in a unique and exciting way. Remember that it isn’t enough to just have a website, even if it is the most beautiful and informative website that anyone has every laid eyes on.

Once you have the website, you need to show and tell other people about it. Marketing your web presence means that you need to find a way to attract traffic, focus on your target market, and ultimately get other people to buy what you are selling. Your wonderful website won’t mean anything to you if you can’t succeed at getting people to come to you. There are some very specific goals that you need to have in mind when it comes to your Internet marketing strategy.

Your objectives online

From the very beginning (even before your website is even in existence), you need to clearly understand your goals for your online success. Your goals need to be clearly established and outlined up front. If you have the situation where you have an existing website already and you identify goals and objectives that will not be supported by that website, you will need to identify how to make your website work with the new strategy in mind and execute those changes as quickly as you are able to. Make sure that the changes that you make to your website are completely aligned with your objectives. It is, of course, easier to align your website and your objectives if the website hasn’t been built yet. However, it is not impossible to make things work even if you already have a website.

Your main objective: Your main objective should include customer service and product support, a sales area for your products and/or services, available company information, product and/or service information and building your brand so that both the brand and the company benefit equally.

Your secondary objective: Your secondary objective should include search engine optimization (SEO) and be friendly to the search engines, your website should induce people to want to return to your website, people should be encouraged to share your offerings so that the information goes viral, the capacity to send Emails and other forms of communications to your visitors (permission marketing), and it must encourage your website traffic to become loyal and have a connection with you and your business for a very long time.

Choosing your target markets

It is essential that you choose your target markets as soon as possible. Your website should contain something enticing that will encourage your website visitors to keep coming back to you. Remember that your target market should be segmented based on the needs, wants, and expectations of your visitors. You must excite them as much as you possibly can.

Your strategy

Your offerings online must be very well established. Your products and/or services may be the most amazing that ever existed; however, if you don’t use an effective marketing strategy, you won’t end up where you want to be. It is critical that you construct your Internet strategy with your products and/or services in mind.

Conclusion

Your Internet marketing strategy is critical to the success of your business. Without the strategy in place, as well as clear-cut objective, you will have a much more difficult time staying on your path and realizing tremendous success at the end of that journey. Your strategy doesn’t necessarily need to be complex. In fact, simpler will work better in a lot of cases. Always remember that relationships are at the center of your success and the more you interact, the stronger your relationships will become.

Source:  http://www.ridivi.com/knowledge-base/the-importance-of-an-internet-marketing-strategy/

P.S.  I would appreciate any comment/feedback on this topic.

June Pereira

juneesmepereira@gmail.com

• Biography of the Author(Read Below)..
• Latest Posts (view them )..

June Pereira

Please allow me to introduce or reintroduce myself. I am June Pereira. I was born in Santa Cruz, Trinidad, West Indies and today I live in a beautiful home in a borough/county here in my country which is called Arima. My upbringing has done a lot for me especially with the values my parents, especially my mom, instilled in me from a very young age. In my country, our schooling system is made up of primary, secondary and tertiary/university, etc. Fortunately for me, I have been through primary, secondary and tertiary. Whilst I may not be a university graduate, I did do my medical transcription at our Medical Data Campus, here in Trinidad. My education also includes learning a “trade” which is one of making jewellery; yes, making precious jewellery. I did that for a while, for about 7 years, and then “branched off” into managing a jewellery shop in one of our finest and oldest shopping malls here at home. Whilst working in this capacity, I was very fortunate to meet some very interesting people from “around the world,” including the author of “The Making of The West Indies,” (a history book I used in secondary school) Professor Fitzroy Richard Augier from Jamaica. Somehow, I ended up studying medical transcription in 2005. Those 7 months of studying medical transcription were some of the most stressful times in my life. I was in my early 40s then and had just acquired my first home and exams were coming to me like “crazy.” But I managed to complete that course and was very successful in doing so. I then went on to work from home as a medical transcriptionist (still doing so to date) and soon began to think about working as an online marketer, affiliate marketer or anything online that afforded me the opportunity to work for myself. I started to become more and more curious about that and around 2009, I started to “investigate” and “check out” things online. The first multilevel marketing company I joined was Strong Future International. At that time, I had no idea what I was doing and I had to learn everything about safelist marketing, traffic exchanges, traffic ad exchanges, etc. I then got involved with Global NPN through my upline James Caldwell and he and his upline, Edwin Watford, have assisted my quite tremendously over the last 2 years and they are still working online and helping me every day up to the time this of writing this. Luckily for me as well, I have always been able to depend on Geoff Stephen, the owner of Global NPN, who is someone I can always count on to answer questions when I ask. I still have a lot to learn and I am willing and ready to work with any persons who want to work with me. I plan to quit medical transcription in the near future and focus more on online marketing be it MLM, traffic exchanges, safelist marketing or a combination of some things. I would like for the person/s reading my blog to follow me on twitter. My username for Twitter is: junebuenavista. My Skype username (if you need it) is: sweetoman.

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