A blog is basically an online journal where you can write your thoughts, ideas, opinions and practically anything that you want people to read. Over the years the idea of blogs changed a great deal, today blogs can be used for business purposes by providing valuable information that are relevant to the service you are providing. Blogs started off as just writing articles, now you can have picture, video and audio blogs or a mix of all. The most important thing is finding your style and what your audience love the most
They come in different styles and formats, depending on the platform you are using but the general setting are basically the same.
What a blog should contain :
- Title- which allows you to label your post
- Body- this is the content of your post (Video, Audio, Picture, Article)
- Links and rich keywords – Links to external pages and keywords to help your post get discovered
The length of your blog can be between 300-600 words, do try not to make it too long as people don’t have the reading patience these days. If the information you want to provide is lengthy then break it into parts (Part 1 and part 2)
Points to note when writing your blog:
1. Consider your audience
Anyone can start a blog, before you do, be clear on what you would like to provide your audience and how you would like to share that information. Are you going to use videos, audios, pictures, articles only or a mix and match of all?
2. Pictures speak a lot
To make your interesting to read and to grab your reader’s attention, it would be extremely nice if you will put some pictures in it. The search engines also love pictures and will help in your ranking. Be sure to give credit to the owner of the photograph.
3. Make your blog beneficial and Interactive
People like inspiring and educative blogs especially “How to blogs” or reviews to a product or service. A lot of business owners profit from blogging by promoting their products or other people’s products on their blogs. As you get known and more people visit your blog you stand the chance of make recurring sales. Always think of your audience and avoid blatant promotions.
As much as possible , make your blog interactive by opening it up for discussions also make sure that you have used relevant keywords in the content. By keywords I mean use search words people would type in search engines in other to find your post. Think like your audience , always consider what they would be searching for when writing your post.
One of the advantages of blogging is that it is fresh content and the search engines as well as your visitors love good content that inspire and educate. Another advantage of blogging is when your ideal clients find your page and they like what you have provided they can share it with their connection and so driving more traffic to your blog and website.
Now that you know blogging can be done by anyone, when are you looking at starting your blog ? Post your new blog link in the comment box below.
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