What You Need To Know About Blog Marketing
There are many ways to write content for websites and aside from writing articles for article directories, another way for you to create excellent contents is to do blog marketing. The precursor to blog marketing is that you need to have a blog where you can write contents that are related to your niche.
Blogging used to be a past time among many people before but it has proven to be an effective method of marketing your business. Since blogging is all about writing contents for your website, there are many people who mistook it to article marketing. Although both blog marketing and article marketing are almost the same, they have many differences.
The Differences Between Blog And Article Marketing
There is a fine line that differentiates blogging and article marketing. While both allow entrepreneurs to improve the content of their site, blog marketing is mainly used as a platform where people can endorse their products freely. Unlike article marketing where people write general articles, blog marketing allows people to put their views freely and let other people see them to give their insight and feedback.
Blog marketing does not implement strict rules to the users unlike article marketing. In article marketing, submission directories reject articles that are too promotional. This is the reason why most internet marketers use both marketing strategies simultaneously. For instance, most articles submitted in article directories come with back links that are usually directed to their blogs where people can fully read the information about the products or services that a particular company provides.
When it comes to writing content for article marketing, it involves more science in content writing as you need to use the right keywords as well as keyword density in order to make your website visible to search engine sites. However, blog marketing uses none of that. Although there are some who use keywords in order to make their blogs visible to search engines, using the strategies and workarounds in article marketing is not really necessary for blog marketing.
Lastly, while article marketing is more focused on the quantity of the articles, blog marketing places more importance to the quality of the articles. Most people who are looking for detailed information about a particular product or service look in blogs than in article directories. Unlike article marketing, the entries in blog marketing can be long. This is especially true when you want to explain a particular concept to your readers. With blog marketing, you do not have to limit your words.
Benefits Of Blog Marketing
There are many benefits of blog marketing. Aside from providing an avenue for internet marketers to promote their specific products, blogging serves an interface where users and service providers can interact with one another. Blog marketing has a more personalized approach when writing content. In fact, most online entrepreneurs use blog marketing in order to get testimonials from clients who have already tried their products and services.
Another benefit of blog marketing is that unlike article marketing, you do not need to hire content writers. In order to make article marketing success, it is crucial that you submit to article directories 10 to 15 articles per week. Most entrepreneurs hire copywriters in order to write contents for them so that they can keep up with the minimum requirements of article directories. With blog marketing, however, you are not required to hire copywriters because you can write the product promotion yourself. You can simply take time to build content on your own.
How To Get More Traffic To Your Blog
While there are many advantages to using blog marketing, there are also some disadvantages that you need to be wary of. One of the major drawbacks to blog marketing is that most blogs do not follow the keyword rule in article marketing thus it is difficult for most search engines to index blogs and show them on the top search pages. This often leads to lower traffic blogs.
Although this may be the case, there are some ways on how to drive up traffic to blogs. When building contents for your blog, it is important that you put at least one entry to your blog in order to keep it updated. You might not know it but you may have already gathered a decent number of followers on your blog where you derive steady traffic. If you do not constantly update your blog, you might end up loosing your followers within a short span of time. Take note that most readers check your blog almost everyday for new updates. When posting articles in your blog, you can post as many as three articles each day. However, make sure that you do not go beyond that. Even though having your own blog gives you more freedom than article submission, most blogs like Blogger and WordPress penalize blogs that post more than three entries per day. If you do this, it gives the Google and WordPress the impression that what you have is a spam blog and they can easily take your site down without due notice.
Another strategy that you need to do to drive traffic to your site is to use RSS feeds. An RSS feed is an application that alerts your subscribers whether you have a new entry in your blog. This is a good way to maintain a steady traffic to your site.
Another way to improve the traffic to your site is to exchange blog links with other blogs that have the same niche as yours. When people visit a particular blog, they often look at the Blog Roll list of the blog in the hopes that they will find similar blogs that may contain the information that they are looking for.
If you want to become a successful blog marketer, it is crucial that you write about a niche that you are familiar with so that you will be able to build your credibility and reputation as an online marketer with your blogs.
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