Are You Using Email To Your Advantage? Don’t Miss These Top Marketing Tips

Posted on July 18, 2013 by Mark Fox — No Comments ↓

TIP! Be sure that you’re not sending out marketing emails that are unsolicited. If your readers are receiving messages that are unsolicited, they might mark your emails as spam.

If you can present your sales pitch in a manner which is both nice to look at and useful to your customer, they will probably purchase what you are selling.

TIP! When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If not, you will be looking at many spam complaints and loss of customers.

Know your audience is. When you have a substantial number of readers, be sure to think of ways on how to make them to ask their friends to sign up. This will have your list of email subscribers growing exponentially.

TIP! Only send email to customers after they have agreed to receive your mailings. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content.

Provide your customers with special content that they cannot get from your regular website. Also include exclusive offers on whatever products and services you sell. Send out greetings on holidays, not just when you desire something.

TIP! Don’t send emails to people who have not given their express consent. If your emails are considered spam, you won’t be taken seriously.

It is good idea to require people that are interested in receiving emails from you to double opt-in. Although it is an extra step for your customer, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.

TIP! Understand that the ultimate goal of an email marketing campaign is to generate more sales. Therefore, every email you send should increase the likelihood that subscribers will buy.

Do not ever send any more than one time per week. Your subscribers are probably have many messages every single day. Sending several emails too frequently makes it more likely that your hard created content.

TIP! It is very smart to have people double opt-in in order to receive email messages from you. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.

If you do not, your customers will quickly lose faith in your business, which ends up giving your company a bad name. You may also find yourself blacklisted by some ISPs, which really hurts your company’s credibility.

Active Feedback

TIP! In your email campaigns, utilize the least amount of graphics as possible. Graphics can take a long time to load which may discourage some users from viewing the e-mail.

Use passive and active feedback to improve your email promoting better. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or suggestions. Passive feedback is more subtle and may not even be obvious to your customers. You can use any tools and other software that you have in order to figure out which links are receiving the most clicks.

TIP! It is wise to have a clean, unsubscribe link. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located.

Give your customers some type of incentive in your email message. They are more interest in doing business with you when they are given an adequate reason to. For instance, advertise a discount, you could offer them free shipping on orders over $50.

TIP! You should focus your email marketing efforts on your most promising customers. Though you should remain consistent in your persistence, you need to make sure you are targeting the proper customer base, otherwise you stand to gain very little.

It is vital that you always get permission before putting someone to your list for email marketing. If you do not, consumers will think you are spammer and throw your communications in the trash. Your email provider might even drop you due to a mass amount of complaints from those who never wanted to receive your messages in the first place.

TIP! It is critical to get someone’s permission before putting someone on your list for email marketing. People may just consider you as a spammer if you do not do this, and that will make them ignore and delete your emails.

Your emails should have calls to action.Your subscribers should know exactly what you want them to do something by the content of your email. Make your links stand out and give simple instructions for how to use them. You can include your links at the beginning and the bottom of a message.

TIP! Ask for at least a customer’s first name at the time that they opt-in to your list. By doing this, you can customize all your recipients’ emails individually in order for it to address them on a more personal note.

After you learn the basics of marketing via email, the next step is to design a message and newsletter format that catches people’s attention and keeps it. Consider your customer’s point of view and what you would be interested in if you were the customer. You’d be surprised how fast you can get results!