Facebook Marketing 101: Everything You Need To Know

Posted on July 1, 2013 by Mark Fox — No Comments ↓

TIP! Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide people with prizes and discounts for liking your page.

Do you wish to market a service or product but are unsure of where to begin? Facebook marketing could be the avenue for you. Facebook literally can put you in touch with as many people as possible.

TIP! When marketing through Facebook, you’ve got to make your page stand out from the competition. Add colors, logos, photos and interesting apps.

Talk with fans often to get their feedback on your products.Pay attention when folks make postings on your followers and what they want. You can be with marketing ideas. Don’t ever ignore your fan base is what has helped you get to where you are now.

TIP! Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall.

Make sure any content you publish is linked to from your Facebook. If your site has a blog, have it automatically summarized and linked on your Facebook. You can even link your Twitter account to the Facebook page and have all tweets appear on it too.

TIP! Make sure that you stay active answering the questions on your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible.

Answer any questions and comments quickly. Thank people if they have contacted you, and try to give helpful answers to their questions. Share links to your site or FAQs page if you have the information they need.

TIP! With custom audiences, you can target your ads more effectively. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Custom tabs can help you make your Facebook page. The tabs will let you present your information to make it easier for customers to navigate. For example, if you are holding a contest, you can create a contest tab with information about them.

TIP! Do not create a Facebook page if you lack business from regulars at your company. Customers tend not to follow such pages unless they actually need the item.

Think about purchasing a Facebook ads. You can alter your ad so that it reaches your target audience. There are no long-term commitments required.You can end the campaign whenever you want to.

TIP! Everything you put up on Facebook needs to have value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic.

Companies like car dealers may not need Facebook for their business.Your customers often come and go at random and will want to read your posts everyday on Facebook. Invest your marketing dollars in ads targeted for Facebook instead.

TIP! Don’t assume Facebook is the best choice for marketing on social media. This network is very popular, but some subcultures and age groups prefer other websites.

The whole point of Facebook marketing is to increase your overall profits. Setting monthly sales goals will help you do this. If you are disappointed in your sales, your strategy might need some tweaks.

TIP! Get more followers by hiding content from those that aren’t fans. Having hidden content will make it so those who are interested will have to become a fan.

One way to help convert visitors turn into fans to to maintain a fans-only content from people that aren’t fans. If a portion of your Facebook site is hidden from casual viewers, you are more likely to entice someone to subscribe to your page.

TIP! Ask people in your fan base to comment on your recent product decisions. They will be honored that you think highly enough of them to want their input.

Don’t share updates that are dull and boring. Only talk about stuff that your subscribers are interested in hearing about. Personal news and interests should be shared using your personal account.

TIP! Always look for new ways to learn about using Facebook, and leadership opportunities. You can gain much knowledge about leadership within your niche on Facebook.

You should spend real time and effort into your Facebook marketing. Facebook is important and marketing on it will help to expose your company to many people. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you’ll never get the traction that’s possible using this social media. Put real resources behind your efforts if you want to get a lot out of everything.

TIP! You must consistently feed relationships that you have on Facebook with others. Just as in face-to-face interaction, building a solid relationship with people on Facebook is a long-term investment which evolves over time.

You may have a hard time figuring out how to market on Facebook marketing forays. A good way to begin is by adding Facebook button to your site. This helps visitors and customers a way to find your page that isn’t intrusive like Flash ads or floating banners.

TIP! Encourage users to interact with you and other fans. Allow conversations to continue when they start on your posts.

You should now have a good understanding of how Facebook marketing can assist you if you spend time working with it. Everything that you’ve gone over in this article should point you in the right direction if you wish to start soon. You won’t regret it when your customer base starts growing like crazy.