Tips For A Successful Mobile Marketing Campaign

Posted on June 18, 2013 by Mark Fox — No Comments ↓

TIP! You must have a proper database built to start a mobile marketing campaign. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them.

There is so many choices when it comes to building a mobile marketing strategy for your business that it’s hard to know where to begin. This article’s tips will take some of the guesswork out of the process of promoting your business in the mobile realm.

TIP! QR codes are efficient when your customers are particularly tech savvy. This is an easy way for people with smart phones to access your website and/or coupons.

Your advertisements should include QR codes for your tech-friendly customers. Anyone with a smart phone can scan this code and access your site or coupons. Put these codes everywhere, including fliers, catalogs, brochures and anything else.

Mobile content should be clear and to the point for the success of your campaign. They need to be able to quickly digest the message in that brief period.

TIP! Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. This will make it easier to stay focused.

Creating an attractive and appealing mobile site can be difficult. It can be helpful to hire a professional website designer with the necessary coding and programming for your site’s successful mobile websites.

Early Morning

TIP! Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. A customer who may have purchased from you will not do so, if they cannot understand your advertising.

Avoid sending messages to people at inconvenient hours of the early morning or late evening. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, nobody wants to hear about it at ridiculous hours.

Remember that the people you are reaching out to with mobile marketing are people out and about, like busy people.

TIP! Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. It has to work on the most popular platforms, or you could lose customers due to technical problems.

You always have the option of sharing apps with your customers, but did you know that applications are actually easy to create? You could create an application specific to your business and up the results of your company via mobile marketing efforts. There is a wide variety of features to choose from; tailor your app.

TIP! You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful.

Although many people use the text messaging feature on their mobile device to communicate via the Internet, not everyone is familiar with popular acronyms. If someone cannot understand your advertisement, their opinion of you will go down and you will even lose their business.

TIP! Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device.

It pays to have your own dedicated short code. While it may cost a little more, it can help your brand stay protected. This can provide you with legal coverage if needed.

TIP! An effective mobile marketing strategy should center on cultivating relationships with prospective customers while maintaining ties to your current subscriber base. They will be more open to your text messages and emails than new, potential customers.

If you have any social websites that promote your business, make sure you include the link on your site. Your customers are more prone to taking some time to check into you when you’re on a site, as much as they will search for you if they realize you are on it.

If your business decides to have a mobile app, make sure it is easy to use and relevant to your business.

TIP! Don’t get too aggressive sending out offers. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month.

All mobile marketing techniques share some basic rules, though the specifics vary. These variations are primarily in the language used and their technological applications. When trying to decide which method will work best for you, you will want to use common sense and research. With these two tactics involved, you should be able to tell which one will fit well with your business and with your budget.