Want To Expand Your Market Share? Try Video Marketing

Posted on May 20, 2013 by Mark Fox — No Comments ↓

TIP! You shouldn’t allow video marketing to intimidate you. You can make videos easily with a tripod and decent camera.

Do you own business? If so, you should try using videos to promote your products or services. However, in this day and age, it is much easier to spread the word about your business than ever before. Video marketing is one great way to increase your business’ visibility. Keep reading for some suggestions about how to use video in order to promote your business.

Ensure you optimize your videos.You must make sure to include their targeted keywords. You should put in contact information so that customers can reach you.

TIP! Video marketing gives you a way to keep in contact with your audience. You can ask for questions or comments and respond to these in short videos.

Production value doesn’t have to be the most important part of your video marketing content. High production values don’t necessarily translate to good returns back on your investment. Even large companies have used cost-efficient videos made by individual employees.

TIP! Make sure all your videos are 20 minutes or less. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across.

You should include screenshots of your site built into your video. This will let viewers navigate your site. Screenshots also do great tool to use when you’re doing a tutorial video. Just save the screenshot and edit it into a video.

TIP! In video marketing you have a very short time frame to capture your viewers attention. Your videos’ first 10 seconds should be solid.

You have a small window of time to get your viewers’ attention from viewers. The first 20 seconds of your special video clip are the most important. You should use an unusual perspective or hook to draw them in the duration of the video.

TIP! Are your customers having trouble using your product? If so, then create a tutorial video that will instruct them on how to properly use it. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.

The most popular type of searches online is how something is done. Once they’re aware of your expertise, they will continue to check out what you may have to offer.

TIP! Analytics are key to video marketing. You can see how many times your video has been viewed and where those views are coming from.

If you want people to purchase something, you must provide a link for them to use to make the purchase. It is best if it is within the video player itself. Doing so ensures the link with the video even when embedded.

TIP! You should also put a greeting in your video. You have to clearly say your name, your company, and the topic of the video.

Provide potential customers a glimpse into your business through the use of video marketing. Show how your products are made or some funny things that go on in your office. People will certainly enjoy seeing that your business.

TIP! After you have read the comments and looked at the statistics of your video, begin making more of them. Put into practice what you’ve learned to improve the content and quality of your videos.

Make video for the most common questions.Though a Frequently Asked Questions section is a common website feature, making a video provides added benefit. This allows them to choose how they would like to view this information.

When you know how your video was received, use it to create more videos.

TIP! Make a simple soundtrack. Consider commercials you have seen in the past, and you will become aware that music can enhance all videos.

Remember to share your video. Send it to your friends and relatives. Post a link to it on your blog. Let current customers know via any form of communication you can think of. Post it on hosting sites or social media sites.

TIP! Don’t create ads, create interesting videos. If your only approach is the well-worn sales pitch, then your customers will quickly tune out on your marketing videos.

Keep your video short and full of information. People online have very short attentions online. Try to keep a video shorter than 5 minutes if you want to prevent people to start surfing for another video. Even if your content is fantastic, it will not do any good if your viewers wander off or get distracted in the middle of it.

TIP! People love stories. Can you think of any stories you can speak of in regards to your products or company? Be sure to share videos of any charitable event in which your company has participated.

Brief videos are more favorable than longer ones. Your viewers’ attention will lose your video rambles on. Five minutes is okay for tutorial videos, but do not make it any longer than that. A great motto to follow is to keep things that are short and sweet.

TIP! Begin your marketing video by posing an important question or presenting a common problem, relative to your product or industry. Through the course of the video, you will then provide answers or solutions that are specific to your topic.

Video marketing is one of the most effective ways to get your message across to a large audience. Internet users are now number millions of video watchers daily. The potential audience for your business is nearly unlimited. Use the tips from this article and focus on creating quality videos and sharing them with your audience.

 

 

 

 

 

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