Sana Commerce has launched the latest version of Sana Commerce, also known as “The Marketing Release”, their flagship e-commerce platform. Sana Commerce version 9.1 has introduced a number of new features including online marketing tools which allow companies of all sizes to make significant improvements in sales process efficiencies. It also prepares businesses for new advancements in online sales.The company is now allowing businesses to take preemptive actions in addressing user needs. An expanded integration of the company’s ERP is also allowing predictive ordering through customer behavior trend analysis and subsequently applying these insights to predict future orders.Michiel Schipperus, Chief Executive Officer, Sana Commerce said, “The innovative predictive ordering not only stresses our integrated approach. It is also fully in line with the digital world around us that demands this kind of sales optimization. We help companies taking the first hard step in selling online, or in improving what they already have.”Version 9.1 also comes with significantly powerful marketing tools aimed at facilitating business growth for Sana Commerce users. It allows personalization of marketing content, targeted email marketing as well as A/B testing. In addition, the web store has also been optimized to enhance order conversion rates with the introduction of an abandoned cart notification.Sana Commerce recently became a Source Code Authorized Partner for Microsoft’s Dynamics GP program in order to make sure that the release of their e-commerce platform with integration to the ERP system functions smoothly. The company has also become one of the first batch of ISVs to be available on the Azure Marketplace. It is in fact the first and only fully integrated e-commerce solution available for Microsoft Dynamics AX7.
