This Blog Post is reposted here by the courtesy of Geoff Stephen at
SO is blogging really worth it?
Fact: If you’re not blogging, you’re not marketing.
We all hear about how much money you can earn from blogging, don’t we? We all hear about how important it is to your business. We all hear how much traffic you can generate with a blog…
But, REALLY, is it worth it?
Do I NEED to blog?
In a word.. yes.
But why?
Well, here are some pretty darn good reasons:
It encourages you to keep learning and finding new ideas.
It helps you determine what your audience wants.
It helps you get better search engine rankings.
It makes you think about complex ideas and how to simplify them.
It gets the conversation started.
It keeps you updated and relevant.
It makes for great content to share on Facebook, Twitter, Google+, etc.
It helps you build your brand.
It helps you stand out from other marketers.
It helps build your following.
It gives you an avenue to keep in contact with your audience.
It inspires your readers.
It showcases your knowledge in your field.
It encourages your readers to take action.
It may land you speaking engagements, media interviews or job offers.
It gives you and your site credibility.
It gives you a “home base” on the internet
It gets results, income or otherwise
It gives you a way to advertise passively or directly
It is fun, once you start seeing some of the above results!
So, if you don’t have a blog yet, or if you have been avoiding starting one.. Go ahead and start. I guarantee it will be worth it to start. Once you start, you’ll never look back.
Want an easy to use, monetized, cool looking blog? Get one at GlobalNPN.Com..
Have a great day!
– Geoff Stephen