Some Major Tips That Will Help Your Business

Posted on January 1, 2014 by James Caldwell — No Comments ↓

1. Offer the big promise and then clearly deliver

Your subject line will be the first thing the subscriber sees in their inbox, and this is your chance to catch their eye. You want to make a promise that will compel them to open and read your email.
“Pam found that ‘free shipping’ performs better than a percentage off “offer.”
Based on the findings at Global NPN, I have learned that subject lines with a “get” phrase outperform ones that tell readers to do something. The psychology behind this is that “getting” something is an appealing benefit. I have also found that “free” performs better than not.
Don’t forget that your email will need to deliver on the promise to keep subscribers happy and interested.

2. Avoid lengthy paragraphs
Starting at a huge block of text can be very intimidating. It looks like work.
Don’t make reading your emails look or feel like a chore. Break paragraphs up into something easy to digest and scan quickly if needed.

3. Write for your readers and address their wants and needs
How well do you know your audience?
The key to writing emails that your subscribers are excited about is to write about things they care about. Do you have a solution for a problem they all face? Have a service that can help improve their lives? Tell them about it.
And if you aren’t sure what your audience wants, now is the time to get to know your subscribers.

4. Make sure everything is clean and easy to read
Keeping paragraphs short is only part of what makes an email easy to read.
Bullet points and sub-headers are great additions for a more scannable email. If you have navigation links, never put them on the right side of anything (website or email). And make sure the color scheme you are using is easy on the eyes.

5. Be consistent
“Subject lines with a ‘get’ phrase outperform ones that tell readers to do something.”
If you write in a conversational tone, keep it like that. Don’t change things up from one message to another.
You should also maintain your identity by branding your message with the same logo, tag lines, and format. A familiar look will be welcoming to subscribers and remind them they like reading your stuff.
James Caldwell
>>Get my free report here<<

James Caldwell

I have been marketing online for about 6 years. I have plans to retire in the next few months and devote 100% of my time helping others to be successful in marketing whatever business they choose. I know from experience that it takes the right foundation and training to make a home business successful. It takes time to learn the skills you need to market on-line. Learning these skills could take years on your own, unless you find the right training and someone willing to teach you. If you are willing to learn I am willing to teach you. GlobalNPN has all the tools and training needed to make you successful in ANY BUSINESS you choose. I sincerely hope to have the pleasure of working with you. You will NOT be ALONE! Sincerely, James Caldwell


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