The Secret To Awesome Titles

Posted on January 31, 2013 by Corinne Floyd — 16 Comments ↓

Three tips to help you write compelling and relevant titles.

Writing headlinesYour reader needs to be curious enough to continue past the title.  Your title then leads the reader to find out more.

3 tips for writing great headlines.

1.  The first tip: use this  free online tool to rate your headline.  What will this tool tell you?  And how can it help you?

This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score.

Writing a compelling headline is unquestionably the most important piece of copy you can write to get your customers to want to read more.  You want your headline to touch your customers in a deep and emotional way.

This tool will analyze your headline and score it based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

What does your headline score mean?

You will get a score from 0 to 100.  A perfect score would be 100, but that is rare unless your headline is less than five words.

Your goal should be to get between 30 and 40. Here is a comparison for you – most professional copywriters’ headlines will have 30-40 EMV Words in their headlines, while the most gifted copywriters will have 50-75 EMV words in headlines.

I bet you would like to try the free headline analyzer tool.  Right?

Well here it is …Free Headline Analyzer Tool.

 

2.  The second tip: be sure that whatever you state in your headline you follow through in your post.

For example if your headline is:  ‘The 5 Best Ways To Meet People’ – then you must have 5 ways explained in your article.  Don’t digress into another topic – save your new ideas for another blog post.

Let your readers know what they are going to learn; then be sure to deliver.

 

3.  Tip number 3: 3 examples of headlines that scored over 40, using the Headline Analysis Tool. These 3 headline examples give you a place to start with your own headlines.

A.) The Secret To Writing Great Articles this headline scored a 50.  Words like secret, find out, discover make the reader curious.   This headline appeals to people who want to know the secret.  This is an example of the “Get What You Want” headline.

B.) How To Use Social Media this headline scored a 60.  The “How To” headlines are very popular.  People want to learn, they want to know ‘how to’ do (something).

C.) 5 Predictions On The Future Of Online Marketing this headline scored a 50.  This is called the Crystal Ball headline.  It will intrigue your readers to find out more.

 

You have learned about compelling headlines.

Let’s review:

  • there is a free headline analyzer tool you can use to help you
  • to always make your content consistent with your headline, in other words don’t write a sensational headline to grab attention;then not follow through with relevant content.
  • 3 different types of headlines the “Get What You Want”, the “How To”, and the “Crystal Ball” headline.

Play with headline analyzer, have some fun with it; then leave me a comment below.

Hope this helps you,

Corinne Floyd

 

 

 

Corinne Floyd,

P.S. For more tips connect with me on Facebook.

 

 

 

 

 

Corinne Floyd

Thank you for visiting and reading my posts. I invite you to leave a comment. A few years ago I started looking to the Internet as a way to build a business. Before that I was the typical non-techie person. I seldom checked my emails, in fact I was happy that email did not buzz or beep at me! In other words, email did not demand my attention like so many things in the offline world. So I happily ignored email and the Internet. Why did I look for ways to build an online business? For many of the same reasons that you have arrived here. If you are like me, you want change for your family. Change that will come from earning money to retire your spouse from their JOB, help your children and grandchildren, create a legacy, and to teach others how they can to the same thing in their lives! Ready to make a difference? Skype Me - corinnefloyd Best of luck to you! Corinne Floyd Connect with me on Facebook.    
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  • Corinne your post was crammed full of great information on blogging.  I love the give away and can’t wait to use it!   Thanks again for sharing your knowledge around this very important topic so we can write compelling headlines! I re tweeted  and liked this post!

  • Wow! I love it, Corinne! Thanks for the tips about compelling titles.

    •  You are welcome – titles are the first – very important step – to good copy.

  • Great information. I really appreciate your blog posts. Thank you Corrine 🙂

    •  You are welcome Melanie – hope you have fun playing around with the headline analyzer.

  • Great Corinne it gives me the feeling I can tell something worth telling!!
     

    •  Definitely – we all have stories to tell – sometimes we just have to do a little digging!  The first step though – to get your story noticed – is to write a great headline.

  • thanks Corinne it is so great to find out I have something worthy to tell, will use it great!

  • Enjoyed learning about the Headline Analyzer Tool Corinne. Thanks for sharing your knowledge.

    •  Hope you enjoy using the free tool – play around with it.

  • Luba Kanch

     Thanks for the valuable information Corinne. It will be put to good use!
     

  • I didn’t even know that sort of software existed!!!! I will have to go check it out as I’m sure my last title about Loo Paper in the Bikini would have been a 10 LOL!
    Thanks once again for your top tips C!  Love Kirsty xxx

  • folksey

    Fantastic already used this gem to my advantage. I look forward to scoring my other titles. Nice little secret to pass on.

  • pammckeen

    This is a must have tool for any blogger but is especially helpful to those just starting out. Thanks for sharing this information Corinne.

  • Thank you for everything that you share Corrine, it is much appreciated 🙂

  • pammckeen

    Love this tool Corinne. With this tool, you don’t have to guess if you have a compelling headline. Thanks for great information.



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