Gain Exponential Results Through Email Marketing with Facebook

Although some claim that social media renders email campaigns obsolete, it’s not true. Email marketing and social media can coexist and work together, and combining email marketing with Facebook is a perfect example. Facebook is an easy way to interact with your customers. It makes it simple to be able to communicate with your followers to give updates, new sales coming up, and just simple fun facts to keep them engaged. And Facebook entices you to conduct business by making it easy to set up your company’s page, but having a page isn’t enough. In order to attract fans, you need to know the basics.

Essential Facebook Marketing Tips

• Don’t be shy; invite your friends.
• Provide great content.
• Post your specials and deals.
• Respond to all comments.
• Actively engage your fans.
• Credit all posted materials appropriately.
• Take frequent opinion polls.

Harness Social Email Marketing Power

When you integrate Facebook with email marketing, you can target your top market segments in a more coordinated and personal way, and you won’t need to send as much email to spam-weary recipients. When your audience knows you, it will cut down on emails going to spam and will increase your email open conversion rate. One of the challenges for email marketing campaigns is getting information to the people who actually check their email. According to a Merkle survey, 42 percent of those who use social media check their inbox at least four times each day.

Tips for Combining Email Marketing with Facebook Effectively

• Poll social media followers and email opt-in lists to determine the overlap.
• Place an opt-in box or widget on your Facebook page to entice fans to join your email list.
• Offer an incentive or small gift to new subscribers.
• Use social sharing links to lure email recipients into becoming your Facebook fans.

Meet Followers’ Needs and Monitor the Results

The results of marketing studies have proven that most people who join email lists are looking for bargains, so prioritize the conversion of Facebook fans to email subscribers. You are able to post your information to Facebook as well as your email list to make sure you reach your entire ausience. Other effective social media and email marketing tactics include providing relevant content, information about new products, opportunities to support a cause or company and a healthy dose of entertainment. To get optimal results through email marketing with Facebook, be sure to monitor your click-through rates, number of followers and fans, opt-in responses, comments and traffic statistics.

Resource

Peter Santiago is the successful author of Engineering a Profitable Email Marketing Business with Strategies that Work.  This free copy will get you started with the best Email Marketing Strategies.  Learn the best ways to get your emails opened with this special report.  Click here now to receive your free copy:  http://www.inboxengagement.com

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Peter

"My family is my life and my business I run from home is my passion." Hey Everyone, thank you for visiting my page. I appreciate your attention and welcome you to learn about me. I have been married for 10 years to my beautiful wife Dawn and we have 4 wonderful children: Devin, Brennen, Trystan and Kaysha. And we have our little pooch, Buttercup, that you see on my timeline and is absolutely in love with all of our kids. We love sports, camping and really any outdoor activities. My kids play baseball, basketball, football, karate, they love to swim and go to the beach anytime we get a chance to. In the summer time, they can't get enough time in the water. I have been in internet marketing since 2008. Most of my business has been with offline clients until I started working in network marketing about 2 years ago. Since then, I know I have found my passion. I combine my sales background with my useful knowledge about the internet and I get to interact with new people on a daily basis. And I love it! What I love most about network marketing is it is all about helping people. The more I help others, the more I help myself. And I definitely love helping people and listening to what others have to say. I know what people go through and how hard it is to make money. That is why I make it my goal to help as many people as I can. That helps them and helps me to get to where I want to be in my business. I know what it takes to be a successful entrepreneur. I have always understood that you have to sell yourself and your ideas in order to advance your career, gain more respect, and increase your success, influence and income. I can help you reach your goals. Contact me and I would love to get to know you more. Peter Santiago Office: (916) 234-6921

Latest posts by Peter (Posts)

• Email Marketing for Small Businesses: Four Must-Have Tips - June 19, 2013
• Skyrocket Conversion Rates with Proven Email Marketing Tips - June 17, 2013
• Gain Exponential Results Through Email Marketing with Facebook - June 13, 2013
• What Is Email Marketing, and How Can It Help My Business? - June 12, 2013