If you want to see your email marketing conversions explode, optimize your message. Be personable and connect with your list. Your emails are sent to faceless addresses, but you can empower them to create customers. Make sure you send your message with the right content and target your niche audience. Here are four essential email marketing tips to help you develop your skills.
1. Good First Impressions
The reason most emails fail is because they go straight into the spam folder before anyone sees what’s inside. If you don’t capture your audience with a stellar subject line that appeals to basic human instincts, your message is lost. The subject line will make your potential customer open your email and give them an opportunity to read your message. Also, remember that email recipients feel more compelled to read a short message than a long one; any list of effective email marketing campaign tips includes learning to make readers hunger for more.
2. Making New Friends
Ask anyone with public relations experience for email marketing tips; they will tell you to greet your potential customer by his or her name instead of using a generic opening. A relaxed and friendly tone inspires trust and gives your email personality, but don’t be so overly friendly that you seem intrusive or pushy. To establish your credibility, include pertinent information about your product, and provide valid contact details. Share your information with your list; this will make them more comfortable to share theirs with you.
3. Simplicity: The Monarch of Email Marketing Best Practices
HTML email might look professional and posh when it’s displayed properly, but some email programs will either filter it out as spam or present it incorrectly. If your recipients open their email, and the graphics and text resemble a Picasso painting, they may erroneously assume your company is incompetent and untrustworthy. All of the other email marketing tips and tricks can only help you if your recipient’s email looks the way it’s supposed to look. So choose simple, reliable plain text over HTML.
4. Get Your Points Across
Since most people scan online information, organizing your main points and product benefits in simple, easy-to-read form is essential. Bullet points help you accomplish this. Prioritize your use of any email marketing tips that focus on a reader’s potential personal connection to your brand. Tell your customers how your product can improve their lives. Also, simple headers will help to separate the information you are giving to your customers. It helps them to be able to find the information they want quickly in any email you send.
Resource
Peter Santiago is the successful author of Engineering a Profitable Email Marketing Business with Strategies that Work. This free copy will get you started with the best Email Marketing Strategies. Learn the best ways to get your emails opened with this special report. Click here now to receive your free copy: http://www.inboxengagement.com
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