Mobile Marketing Advice That You Can Trust

Posted on June 26, 2013 by Mark Fox — No Comments ↓

TIP! Never forget that everything about your marketing campaign is designed for your customers. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account.

Mobile marketing is actually kind of exciting to deal with once you just have to understand what mobile devices to market your business. If you can pull it off the right way, your business is sure to get some great exposure. To ensure that this happens, read the following tips for smart ideas.

TIP! When you are gearing your website towards mobile users, remember brevity is a virtue. Long articles and pages that were written to add more keywords in are ineffective.

Your printed advertisements should carry QR codes for your technologically savvy customers. This is an easy way for smartphone users to gain quick access your website and/or coupons. Put these codes everywhere, including fliers, catalogs, brochures and anything else.

Recruit friends and family to help you test your marketing methods before trying them on the public.

Watch the competition to get an edge on them.You need to be unique from your competition.

Your campaign is about getting people to your home base and staying in touch with folks that already use it.Your entire business shouldn’t be based on a mobile marketing.

When you actually speak to people via phone calls or text, remember to personalize it and treat the person at the end of the phone with respect.

The most successful mobile marketing strategies implement changes gradually. You need to do this way too. Use all of the tools you have.

Although texting with abbreviations is commonplace nowadays, not all of them know what every abbreviation stands for. If someone cannot understand your advertisement, you are wasting your marketing budget.

Social Networking

TIP! Keep in mind that mobile users have a more difficult time navigating webpages. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.

If your company has any social networking sites geared to the business, make sure you include the link on your site. Customers are more likely to find you on a social media site, however they may check you out on a social networking site.

Use A/B testing on your mobile version of landing page. You then can use this information to select the best landing page.

TIP! Make your website even more useful with mobile-friendly maps. Many people use their mobile devices to help them get to and from various locations.

If texting is part of your mobile marketing plan, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. If using SMS, it can be detrimental because of the integrated ties that mobile device release systems use.It can feel intrusive. This honesty will help you be seen as a trustworthy company.

TIP! When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well.

Do all the research on your target market. Know what your target audience responds to before you spend lots of money on mobile marketing. Are they bigger mobile phone than desktops? What kind of operating systems do they use on their phones? Find out about the people you want to reach, so that you can reach them.

Mobile marketing has so much potential it can be hard to know where to start. Hopefully, the information in this article has provided you with helpful tips.