Lead Generation & Internet Traffic

Lead generation is the most critical component for success in your internet  home-based business. However, without getting traffic to your optin or squeeze page, you cannot generate leads. Here are some info / tips on lead generation and internet traffic.

1. Every online business should have a solid online lead generation strategy in place.

2. Before you put any time, money or energy into your lead generation campaign, make sure you have clear objectives set with realistic expectations.

3. Don’t think of each lead as a single sale. Each lead you generate can convert into multiple opportunities with the use of techniques like cross-selling and up-selling.

4. Internet users want information right now, not later. As soon as you generate a lead, follow up with that person right away.

5. Nurture your leads over time and you will be more likely to generate loyal customers and repeat buyers.

6. Lead generation is a value exchange. Your visitors expect to get something of value from you in exchange for their information.

7. Improving your landing pages can increase your conversions by 40% or more.

8. If you focus only on targeted traffic generation, and assuming you’re using a good sales/capture pages(s) that convert well, you will make sales.

9. Targeted internet traffic is the only way to make many sales. The more targeted, the more sales/conversions you will get.

10. For all internet traffic methods, it comes down to putting in time, money or resources. The time you put may be for article writing or surfing traffic exchanges. The money you put may be in solo ads or ppc and the resources may be your own big list of 10k or 20k, credibility, real world influence or your own skills.

11. Short term traffic is instant gratification. You usually have to repeat putting in time/money to create more traffic.

12. Long term traffic is a marathon and not a sprint. It usually takes a long to start getting traffic, but the traffic typically continues on for months or even years.

13. Short term traffic may include PPC (pay per click) advertising. It is the best way to get your ad seen instantly. A newbie should not start PPC as it could be a tricky place and very expensive.

14. Contributing in marketing forums and groups can bring in traffic to your site. But forum topics are short terms and these topic will die out fast and hence this is a short lived traffic.

15. Social media marketing may be short term as  well as long term. Posting links on facebook and other social sites are short term, but socializing and adding value to your friends and community will bring in long term traffic.

16. Article marketing will bring in long term traffic. Even press release may bring in long term traffic although it could be short term. Creating an informative article such as how to build a network marketing biz online and posting it to multiple places may bring in long term traffic.

17. Some other forms of long term traffic could be forum marketing (by giving value for free), Blog comments, Yahoo answers etc. Here, you need to have a mindset of helping others.

SB Mathew

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SB Mathew

I am S.B. Mathew and am an Home-based business Entrepreneur working online. I knew that if I stopped working in my job, my income also stops. I realized the importance of residual income and understood the drawbacks of linear income. Being a Computer Engineer, Internet was my second home. Mark Victor Hansen & Robert Allen has written an excellent book, “The One Minute Millionaire”. And I quote from this classic book: “In the whole wide world of money there are only four major ways of becoming millionaire. No matter what your background, you can learn to master one of these areas. We call this the mountain range of wealth. A lot of routes can be taken to the top of each mountain.” I saw that one of the way to the top is Internet. Being familiar with it, I have chosen the Internet Mountain range. In an economy, where, unemployment is increasing, these Internet business models could be a solution. I love to teach, both offline as well as online. I strive to cultivate godliness, honesty and integrity as precious values in my life and am successfully building my online Home-based Internet business.

Latest posts by SB Mathew (Posts)

• Lead Generation & Internet Traffic - May 14, 2013
• Your Online Marketing Focus - May 14, 2013
• Internet Marketing: What can it do for You? - May 13, 2013
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