What Works & What Doesn’t in Viral Marketing

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.

What absolutely will not work:

Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded.

What absolutely will work:

Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.

Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.

Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.

A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.

Oops! Almost forgot one really important thing….You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright…the bad kind. So be certain that your product or service is ready and is as advertised.

• Biography of the Author(Read Below)..
• Latest Posts (view them )..

Stephon Anderson

Stephon Anderson is a professional network marketer dedicated to helping you achieve massive success in your home-based business. I really didn't get into network marketing until last year. Boy was starting out difficult! Never made a dime the first three months, very disappointing. At that rate I bet a lot of people would have given up, because I felt the same way. Lo' and behold it hit me, the reason I wasn't seeing results is because I wasn't doing one simple thing. What is it? TAKING ACTION! Each day you strive to do at least one thing to grow your business. Before you know it you would have achieved success beyond your wildest dreams. Just wanted to share that with you. Hey, to see what I have been up to lately, visit my website at: http://bit.ly/1lpfhXe , Thanks for reading!

Latest posts by Stephon Anderson (Posts)

• A Simple Way To Create 7 Effective Autoresponder Messages - March 7, 2014
• A Guide to using T-Shirts for marketing - March 7, 2014
• 9 Low Cost/No Cost Marketing Tips & Techniques - March 7, 2014
• 7 Reasons Why A Network Marketing Business Is The Best Business - March 7, 2014
• 7 Keys In Getting Your Prospects To Act - March 7, 2014