How To Get People To Read Your Content
So, you have an idea for a blog, email message or some important information to share.
How do you get this on paper so that people can actually take the time read your stuff?
Well, a good friend of mine, Geoff Stephen, has put together some pretty cool ideas and points you need to implement, so people can open, read and take immediate action on your message.
How To Get People To Read Your Content
Here are the 8 simple, but powerful things you must do, so your stuff is seen:
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1. A STRONG, COMPELLING HEADLINE.
(your headline must grab the reader’s attention to make them open your message)
2. Keep it simple.
(your message has to be simple. No need for fancy vocabulary or Harvard education type of writing)
3. BE ULTRA SPECIFIC.
(be sure to help your reader understand what it is you want them to do. What are you trying to say?)
4. DEMONSTRATE C-R-E-D-I-B-I-L-I-T-Y
(help your reader know that you know what you are talking about, that you are the expert in your field.If you’re not an expert, make sure your facts are accurate)
5. F-O-C-U-S ON THE READER
(this is super important. don’t leave your readers wondering why they are looking at your stuff. Show them what’s in it for them. Your reader MUST be the main focus of your message)
6. MAKE AN OFFER
(you gotta your reader know what to do with your content. if you want them to buy something, tell them. Lead them to it)
7. DEMONSTRATE HOW
(help your reader see and understand how to get the benefits of what you are offering. Show them how your message can “change their life”)
8 SUMMARIZE EVERYTHING
(wrap everything up for your reader. Remind them why they read your content. Remind them of the benefits you have for them. Show them why they invested their valuable time with you)
How To Get People To Read Your Content
While there are no guarantees that your audience will open your sales message or take action on it, the above steps will help increase the odds in your favor, making you a happy marketer and someone that people can go to for great ideas.
Click here for more awesomeness from Geoff Stephen.
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