I believe its appropriate to recap the first two steps of the game plan before moving on. First step was to create content to capture an audience and provide value. Second step was to share content market the content in order to build a list of customers and audience. Now we have done the previous two steps so what is next? Relationship building and recommending products and services not selling. Let me say that again recommend and not sale.
Email marketing is the most crucial to your success in residual income. Residual income is to do the work once and get paid over and over for your effort. First, you will need to lead off by telling the ones on the list the solution of what ever you are promoting. This is why you need this product or service. Second, you simply show them the solution you were talking about. This is the what of the process. Next, you will show them where they can buy the product. The key elements are why? what? and where? The first email gives them the reason to want to know why. The second is to know what the solution to there problem is. Third is to show them how to purchase there solution. Once you master this you will get paid.
In conclusion, you will need to do the first two core elements in order to build the list. You will need to build relationship with that list by following the three question process. Then you will get paid consistently. I believe you should never ever send sales pages in every email skipping the first two steps. That will only lead to a empty list and no income. If you are enjoying the content provided in this blog please like, share, and comment this post. The next post will be about evaluation of your advertising and rinse and repeat process.