There is a quote in Christopher MacDougall’s book, Born To Run:
“Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle-when the sun comes up, you’d better be running.”
This meaningful quote applies to internet marketing too.
One of the biggest mistakes that you will make as a beginner marketer is to never act.
You just simply never start “running.”
So let’s look at a few tips and tools you need for taking action and meeting your online marketing goals.
The info here is very important and following the tips below is the grim reality to building a successful online business.
It may not be all fun and games but it’s what you need to do.
- Prioritize Your Activities
You absolutely need to do what matters when it matters.
You need to focus on completing your income generating activities for the day first.
Initially, you may choose to just set 3 tasks for yourself daily.
If you do video marketing, that may mean creating a few videos. If you’re a blogger, you may need to write a pillar article for your blog.
If you do paid ads, it might be the dull task of analyzing the statistics.
Whatever the case may be, these are the income generating activities that you absolutely must get done early in the day.
A general rule of thumb is that if you’re doing other tasks to avoid a particular task, that’s exactly the task you need to do first.
You can check your emails or your social media later. First things first. You must take a single task and see it to completion.
- Set a Schedule
You may be amazed at how fast your list of tasks gets out of hand.
It is best to have a daily, weekly and monthly schedule. Some tasks like clearing support emails may need to be done daily.
Other tasks like scheduling Facebook posts for the entire week can be done weekly.
Monthly tasks could be things like backing up your site or cleaning up your autoresponder list, etc.
What’s important is that you have a schedule.
- Overcome Your Inertia and Get Yourself Moving
It’s very common as a beginner marketer to say what you want to do.
You are so busy plotting and planning your business, that you never actually take any action.
You ask a hundred questions but don’t implement a single answer that you get.
You make accountability posts on Facebook but never follow through.
Often, it’s the people who are silent and don’t say much who end up implementing their plans and meeting their goals.
The point to note is this – get started.
You will learn more by doing than by talking about doing.
Many beginners keep learning, but never actually put into practice what they’ve learned. All they have is theoretical knowledge but no experience.
You will not make an income online if you never act. As you take action, you may come across things that you do not know.
Now you can learn what you need to and then fix what you don’t know.
Learn as you do.
Once you get started, do not stop, a rolling stone gathers no moss.
It’s very difficult to get started all over again if you quit or take a break for too long.
Keep the momentum going and you’ll not have inertia to overcome.
- Productivity
Multitasking seems to be the in-thing these days.
But, when it comes to your online business, multitasking is not recommended.
Don’t try to answer emails for a few minutes, while you write a blog post and answer comments on social media at the same time.
Multitasking prevents you from focusing on your task at hand.
In the end, all tasks are done in a haphazard manner, and you wind up getting nowhere.
You need to starve the distractions and feed your focus.
Work when you work … and when you rest, you rest.
Like Stephen R Covey said,
“The main thing is to keep the main thing the main thing.”
So work in short time blocks and give your work your undivided attention. A lack of concentration will lead to failure.
So, be focused and productive.
“The 4 Core Elements of Internet Marketing” or “The GlobalNPN 4-Step Formula”
4 Core Elements
1. Content Creation
2. Sharing and repurposing
3. Advertising and building your list
4. Analyzing and adjusting…
4 Core Elements Simplified
1. Blog
2. Share
3. Advertise
4. Repeat
Take note that everything you need, all the tools are inside your GlobalNPN Backoffice.
Apply these tips mindfully and always asses your progress.
Plan your goals and do what it takes to meet them.
Act and you will succeed.
You are what you do, and not what you say you will do.
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