Did you know that there are dozens of words tagged as “spam keywords”? I had no idea. That’s why I wanted you to know. Because if you’re like me, and ya wanna reach out to all the cool people who…
Blog Archives
Vulnerability is for Losers
Wanna know a secret? Vulnerable means weak. It means you can be hurt by another person physically or emotionally. Vulnerability is not a source of strength. Being vulnerable is not a source of power, it doesn’t make you more effective…
Treat Your Business Like a Hobby
I’ve been saying this for years. See, everybody and their brother thinks it’s fashionable to talk about how you should treat your business like a business. But what does that mean? Most of the noobs saying it have no inkling…
A Word of Advice from Trump
I read The Art Of The Deal a good while back. I remember distinctly one thing from that book. Trump said if he was looking at a deal and figuring out what to do he would ask himself, “What’s the…
Let’s Hang Out Together
Are you on Facebook? If so, I’d like to get to know you there. We share a whole lot more on Facebook and other social sites. Like Twitter, for instance. Lately I’ve found that Twitter is actually a lot of…
Are You a Casualty of the F-Bomb?
Tony Robbins’ new Netflix documentary is all the rage in marketing circles right now. It seems that he drops quite a few f-bombs during the show. In fact, some claim that he’s f-bombing the heck out of the program. I…
So Ya Wanna be an Online Marketer?
Live the “laptop lifestyle”? Make a bunch of money? Chill out 24/7? I don’t mean to be a Debbie Downer here, but it does take a bit of work. You’re gonna have to learn a few skills. Then ya gotta…
Magical Mystery Tour
A popular TV station in Arizona promoted a “Bermuda Triangle” buzzword challenge in 1989. Contestants competed for a chance to win an all-expenses paid two weeks vacation tour in New York. Mysteriously, a dozen sponsors called the contest off and…
You’ll Never Fail Your Way to the Top
Q: How many times can you fail and still win? A: You can’t win if you always fail. If you fail every time, you lose. Failing is losing. So you learned how to something that won’t work. Congratulations. You’re a…
Why I Don’t Do Branding
It’s mostly because I don’t do hyped up cliche horse dooky. I hate cliches. Hate ’em. Made up words and phrases designed to muddy the marketing waters. Used by those who want to conceal the truth about what they’re doing.…
Crappy Headlines Get Emails Flushed
It seems to me that my subject lines lately have been crappy. Not enough juice in ’em. Just a little too vanilla to spark excitement. I’ve been happy with the emails themselves. But I’ve been looking over my subject lines…
Being Out of Alignment Hurts
Whether it’s your back or your Marketing mojo. I went on a trip over the past several days. It involved planes, cars, hiking, caves and museums. A wonderful time was had by all. Most of all Rockit and I. We…
How a Deep Dive into Transparency Kills Business
Cliches and buzzwords will kill your credibility. Nobody (except for those hopelessly out of touch) will believe anything you say if you use them. For instance… We’re a results-oriented company. No crap? Really? Well, that certainly seems like a good…
Life and Work as One
You can find a lot of talk about work-life balance online. Believe it or not, it’s something I don’t necessarily agree with. To me, one’s work should be almost invisible in their life. It should be something you really love…
Launching an Egyptian Chariot Biz
Yes. There’s yet another launch going on. Soon anyway. Ya know what’s tragic about it? Nothing is going to change. None of it is going to be new. The ratio of winners to losers will remain the same. Why? Because…
13% on the Tomatometer?
Ratings. Much like testimonials. But some people like ’em. I usually don’t pay too much attention to ’em. Or at least that’s what I tell myself. Here’s my take… If I’m not of the same opinions or tastes of the…
A Picture is Worth a Thousand Words
A clumsy driver was caught by a high speed camera that capture her car’s license and documented her speed. When the cop dispatched the law breaker her forty-five dollar citation, the officer included the captured image that was engraved with…
How to lose Friends and Aggravate People
I started emailing every day because I hate emails. Sounds a little crazy, doesn’t it? As odd as it sounds, it’s true. See, I know that email is the single best way to market online. I also know that sending…
What Does the Gas Pedal Do?
I read a story way back from an author named Leland Gregory about an authority thought the driver of an armoured truck in Edmonton, Alberta was trying to signal them for help by repeatedly opening and closing the truck’s door.…
A Picture is Worth a Thousand Words
A clumsy driver was caught by a high speed camera that capture her car’s license and documented her speed. When the cop dispatched the law breaker her forty five dollar citation, the officer included the captured image that was engraved…