Oh, they made a good showing. 9 feet tall with tentacles thrashing around. Heck, they even had laser rifles.
But when the smoke cleared, they ultimately failed.
Failed to take the planet.
Failed to strike terror into the hearts of movie watchers.
Failed to stand atop the monster of a blockbuster it could’ve been.
No biggie.
There’s still lots of summer left and what looks like a killer lineup of more movie mayhem to experience. Don’t be like the aliens in Independence Day: Resurgence.
What do I mean by that?
I mean don’t be big on bling and low on meat. Don’t be (as one of my awesome marketing geniuses says) a “Fluffpreneur”.
A Fluffpreneur is someone who fancies themselves a marketer, but has nothing backing up the claim.
They simply “sell the dream”.
Usually they’re living a nightmare while they’re selling that dream.
Fluffpreneurs copy and paste other marketer’s blog posts, emails, etc.
They blatantly ripoff web pages. They steal the intellectual property of others. The whole time, they attempt to pass off their ill-begotten content as their own.
Fluffpreneurs are people you don’t wanna be around either online or off.
And you sure as heck don’t wanna be one. There’s way too much stuff out there.
You can find ideas anywhere.
Produce your own content.
It’s not hard at all. Besides, you’ll be sharing your unique message with the world. People will love you for it.
The first step is to set a solid foundation to build your business on.
Build your foundation right.
Get your own Online Marketing Command Center(tm).
There’s nothing wrong with a little bling.
Just be sure there’s something behind it.
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