Have you ever heard the phrase “Jack of all trades, master of none”?
It refers to a person who seems to be able to do anything. No matter what the challenge, he’s Johnny on the spot with some way to get the job done.
But when things go a little bit sideways, he’s lost. He knows a little bit about a lot of different things, yet he never really dug down deep to learn the tweaks and tricks it takes to be really good at something.
In marketing, you don’t want to be a Jack of all trades. You want to be a master of one. One may be the loneliest number, but it’s the only number when it comes to being a master.
You don’t go to a general doctor when you need heart surgery. You don’t call a general contractor if you need a plumber, and you don’t want a public defender if you’re on trial for murder.
Every time, you want the guy who’s spent his entire life learning the one skill that everything you want depends on.
Why?
Because he’s the guy that has the best chance of assisting you to reach a positive outcome.
Besides, specialists get paid more. A lot more.
Pick one way of getting your message out. You might like pictures, or writing or video. Pick only one. If you spread your already thin resources even thinner, your chances of success drop dramatically.
You simply don’t have the time to learn a bunch of different methods of promoting yourself, especially at the beginning. So pick one, and stick with it.
The same thing goes for platforms. Facebook, YouTube, Instagram, Snapchat, and on and on. It’s tough enough to figure one platform out, let alone a dozen of them.
Companies? Same thing. Everyone and their mom loves to talk about creating multiple streams of income, but you’ll never have 2 unless you first create 1.
Focus is your objective, and 1 is now your favorite number. 1 company, 1 product, 1 media, 1 platform and 1 everything else.
You must ruthlessly say NO to everything that doesn’t fit into your simple plan. Every new thing adds another learning curve. Your frustration rises with each new thing you must learn. You can become bogged down in training faster than the roadrunner eating bird seed.
It’s like quicksand. The more you struggle to learn everything, the less time you have for marketing and the deeper you sink into a pit of depression because you can’t make anything work.
But we’ve got a cure for that.
One system, with everything in one place. The learning curve is dramatically shorter because everything works together on a familiar platform. The cherry on top is our Mission Accomplished training program that walks you step-by-step through setting everything up.
It’s a beautiful thing.
Go here now and see how easy marketing can be…
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