Keepin It Ugly

When it comes to marketing online, ugly almost always wins.

I sold cars for a short while.

Real short.

Know what I found out during those several weeks?

Cars are almost a commodity.

At least in the sense that they’re all basically the same.

People really buy style.

The same way they do with clothes.

When it comes to buying a car, it’s the options that nickel and dime you to brokesville.

It’s funny how quickly they add up.

When you’re only looking at a few bucks at a time, it’s easy to let things spiral out of control.

Buying tools for your online marketing business can work the same way.

And it’s so easy to justify spending the extra money.

After all, you’re gonna make back that paltry sum in no time!

So you buy more than you need.

The bling that costs but doesn’t perform.

Odds are you’ll never even learn how to use it all.

Of course you got the yearly option.

For sure you’ll use it every day and never use anything else.

Until the next big thing comes along anyway.

When it comes to buying stuff for your business, you’ve got to be ruthless.

If what you’re looking at isn’t essential to what you’re doing right now, fuggedaboudit.

It’s just another expense you don’t need.

It doesn’t matter if you intend to use it.

Don’t do it.

You can do that over and over until you’re paying for stuff and you don’t even remember why you bought it in the first place.

I know.

I’ve seen me do it.

Don’t do what I did.

Do what the smart marketers do.

Get everything you need in one place and build your foundation here.

It may not be the prettiest marketing site in the world.

But when it comes to laying down your marketing, this stuff just works.