The Stupid Simple Thing You’re Forgetting When Selling

Whether online or in person, I see too many people trying to sell before neutralizing the prospect’s natural defensiveness.

You, as a marketer, have to get inside the mind of your potential buyer.

“You are always safe in the other person’s world” as master negotiator Jim Camp would say.

Stay in there for as long as you need to make them feel UNDERSTOOD, then smoothly lead them to your solution.

Easy peasy, lemon squeezy.

I'm obsessed about direct marketing and want to help business owners crush their goals.

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