Many online business owners understand the benefits of social media to market their business. They create Facebook pages, LinkedIn profiles, and dutifully fill out their Bing business listing – all in the hope of expanding their marketing efforts. However, did you know there are many more benefits of social media than marketing? With proper use and deployment of social media, any business can do all of the following and probably more.
Benefits of Social Media: Beyond Marketing
1) Find Great Freelance Workers
Need to fill a position fast? Are you in a position to outsource a couple aspects of your business to free up more time for yourself? Use the benefits of social media to help. Create a detailed listing of what you’re looking for and post it on your social media accounts. Ask your friends and followers to share it with others to help you out. It’s more than likely that the person(s) who answer a call like this will be more compatible than using a huge impersonal job board or a freelance website.
2) Create More Sales
You may think that sales and marketing are the same thing, but they’re not. Marketing is increasing your reach so that you can get more leads, but sales are different. One of the benefits of Social media is that it can increase sales outside of your marketing efforts just because your clients might share with others what they bought from you. And if they like what you are talking about on social media, they might like to buy from you more.
3) Reward Customers
One of the great benefits of social media is that it enables you to encourage more interaction with your customers and between your customers through reward systems. Provide games, badges, stickers, pins, discounts and more for your customers using social media to “check in” or communicate with you via social media. People love getting free things and they love collecting things, so take advantage of that.
4) Brand Your Business
It’s important that your business spends the time to brand itself across all social media accounts as honest, relevant and even generous. Be aware of how consumers, as well as your employees and contractors, view your business via all your social media interactions. Listen to your customers and be perceived as a company that does so. Demonstrate these things as often as possible as a way to brand your business on social media.
5) Motivate Your Team
Calling out successful team members on social media is a great way to encourage them to do good. If you have a “team member of the month” program, don’t just post the notice to your downline or other team members; put it all over social media. They’ll share it with their family and friends and it might even be picked up by the media, making other team members even more motivated to do good. If you have affiliates, praise them likewise for their sales volume and for the great job they are doing promoting your products and services.
6) Speed Up Communication
You can set up private closed groups using Facebook that only your downline or your affiliates can see. It’s a great way to speed up communication between you and your sales force and to build a community.
Encourage your downline to follow each other and encourage each other and publically acknowledge them every chance you get.
7) Easy Project Collaboration
Another use for private Facebook groups is easy project collaboration. In Facebook groups you can upload documents and communicate easily in one spot about various projects, without ever having to have a face to face meeting – but still be able to keep excellent records of the events and ideas as they unfold.
Facebook Groups work great for this. You can upload notes, files, images, whatever you need. It is one of the benefits of social media that it is generally free to use, but it is powerful enough to replace some of the more expensive project management tools.
By being actively involved with the benefits of social media, your business can increase downline/affiliate happiness and satisfaction as well as consumer perception. Use the benefits of social media to form a connection with your community and your team.
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Adam Bauthues
“Deserve Victory”
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Adam Bauthues