Why build your business on a solid foundation? Because no matter what happens, you’ll be able to start again. This is the final part of… 3 CRITICAL LAWS TO PREVENT THE DESTRUCTION OF YOUR ONLINE MARKETING BUSINESS. LAW #3 SEPARATE…
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Simplify or Die
Everything about your marketing should be simple. Simple words. Simple concepts. Simple steps. Nowhere is this more true than in the foundation you build your online marketing business on. Continuing with… 3 CRITICAL LAWS TO PREVENT THE DESTRUCTION OF YOUR…
Control Trumps Ownership
Yep, it’s true. Control is even better than ownership. Yet if you own it, you’d better make sure you’re the one that controls it. Let me explain… This is part 3 of a several part series called… 3 Critical Laws…
Protect Yourself or Be Destroyed
You can succeed with your online marketing business. All you have to do is learn a few new skills and consistently apply them. My objective with this message is to share with you some critical distinctions you must know to…
Will A Single Hater Wipe You Out?
In the time it took a hater to send a single devastating message, an entire library of valuable content was destroyed. Hundreds of hours of painstaking effort. Wiped out in just a few seconds. Don’t let it happen to you.…
Embrace the Pain
That’s right. Embrace that pain. I read somewhere once that pain is just excitement. Like fear and love and pretty much every other emotion. Since it’s all excitement, it’s all the same energy. Which gives us a choice. We can…
A Rose by Any Other Name
Some things never change. Principles for instance. Honor, Integrity, Excellence. Things like that never go out of style. Even if they seem to drop from favor, they’re still there. Forming the foundation of all the stands the test of time.…
Quit Racing to the Bottom
I read a post on Seth Godin’s blog the other day. It follows nicely with some thoughts I’ve been sharing with you lately. Seth was talking about some straw hats he had ordered for a party. The company sent them…
Are You Forcing Other People to Make Up For Your Mistakes?
There’s an awful lot of talk about transparency lately. And branding. And being authentic. And all the other BS jargon that wannabe marketers toss around when they wanna sound like they’re down. Like they know what’s going on. The lingo,…
Rock the World Your Way
I don’t dream. I don’t set goals (at least not like other people talk about) because traditional goals are BS. Anything you do in life for work helps others, or you wouldn’t get paid for it. Most of the feel…
Entrepreneurs Lead With Their Wallets
I’ve been around this block for a good many laps. I’ve seen people come and I’ve seen them go. There are certain things I’ve learned along the way. One of them is this… Entrepreneurs lead with their wallets. I heard…
Are You Marketing from the Sewer?
You don’t create content. You’re a marketer not a crap-spewing generator of useless netshit. Hey, I just made a word! I think it’s a good one. One that should replace the word content everywhere you go. Whenever you hear “content”…
Branding is for Cattle
If you ain’t a cattle rancher, you can probably leave it alone. I’m not the only one that holds this opinion. Some respected ad men and influence brokers do too. Here’s the thing… Branding is one o’ those things that…
Keepin It Ugly
When it comes to marketing online, ugly almost always wins. I sold cars for a short while. Real short. Know what I found out during those several weeks? Cars are almost a commodity. At least in the sense that they’re…
Free Stuff Costs the Most
Do you still fall for it? The desire to get something for nothing? For you, maybe it appears as simply hoping for a break. Just a little win. Something to prove to you that something, somewhere will work for you.…
A Charlatan In Guru Clothing
Here’s the definition of “Charlatan” from Merriam-Webster… a person who falsely pretends to know or be something in order to deceive people. You may be wondering why I chose to share this with you today. Maybe not. But here’s why……
Quit Following the Lemmings Off the Cliff
Follow a DMO. Find a coach. Be Authentic. Brand yourself. blah, blah, blah. Every day more crap like this is posted as ‘content’ to pollute the Internet. Wanna know how to be successful in your online marketing business? Sell stuff.…
An Alphabetical List of Marketing BS “A”
Of course we’re gonna kick off our alphabetical list of marketing BS with A. Because it’s first. Before we begin, I gotta point something out… Some of the stuff I lampoon in this list is helpful. Lots is not. Understand…
Quit Doing Stuff that Doesn’t Pay Off
It occurred to me one day that even though I’d spent several years learning everything I could about how to make money by marketing online, my girlfriend had sold more items and at a higher dollar amount than I ever…
Tech Monster Wrecks Server
Yep. My email server decided to take an unscheduled vacation. This just goes to show that the old saying is true. No plan survives contact with the enemy. But that’s OK. We can improvise, adapt and overcome. If ya…