I like to look at marketing a business as a game. The objective is to improve the lives of as many people as possible. To do that, we sell as much of our product or service as we can. Because…
Blog Archives
There Ain’t No Free Lunch
Freebie-seekers are not your customers. Tragically, people have been trained to expect things for free. Yet everyone knows there’s no such thing as a free lunch. You did know that, didn’t you? I thought you did. Anyhoo, I had a…
Why Can’t I Make Money Online?
I’m sure there are lots of reasons this might be true. Wanna hear the #1 reason? The reason why most would be marketers will never make any money online? The likely cause of your inability to succeed in your online…
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Posted in Member Blogs
Posted in Member Blogs
Free Advice Can Kill Your Dreams
What have they ever accomplished in your chosen area that is evidence they have a clue? Probably nothing. But sometimes you listen to them don’t you? It’s all good. Very difficult to avoid getting advice. Maybe it’s better if you…
Why I Don’t Do Content Marketing
Content Marketing. Putting out loads of crap on the Internet in the hopes that someone will consume it and not get sick. When I hear “piece of content”, I think “piece of sh**”. You’re sharing a message. A message that…
Here is One From the Question Hotline
Brand spankin’ new online marketer poses this question to a FB group… *************************** Hello everyone. I joined XX a couple of days ago. I have been busy looking through training and setting up my system. I enjoy it so far.…
Ego Is Not Your Enemy
That’s right. Ego is not your enemy. In fact, without your ego you’d be dead within 2 weeks. Probably 2 minutes, but what the heck. Your ego is as essential to your physical, emotional and spiritual well-being as any other…
A Wacky, Crazy Way to Make Your Marketing Easier
Maybe you’re heard of this before. I sure haven’t. Perhaps somebody somewhere has figured this out already. If they have, they’ve been keeping it to themselves. What am I talking about? Consolidation. What I mean by that is to put…
Are You Serving Spam With Your Email?
Did you know that there are dozens of words tagged as “spam keywords”? I had no idea. That’s why I wanted you to know. Because if you’re like me, and ya wanna reach out to all the cool people who…
Vulnerability is for Losers
Wanna know a secret? Vulnerable means weak. It means you can be hurt by another person physically or emotionally. Vulnerability is not a source of strength. Being vulnerable is not a source of power, it doesn’t make you more effective…
Treat Your Business Like a Hobby
I’ve been saying this for years. See, everybody and their brother thinks it’s fashionable to talk about how you should treat your business like a business. But what does that mean? Most of the noobs saying it have no inkling…
A Word of Advice from Trump
I read The Art Of The Deal a good while back. I remember distinctly one thing from that book. Trump said if he was looking at a deal and figuring out what to do he would ask himself, “What’s the…
Let’s Hang Out Together
Are you on Facebook? If so, I’d like to get to know you there. We share a whole lot more on Facebook and other social sites. Like Twitter, for instance. Lately I’ve found that Twitter is actually a lot of…
Are You a Casualty of the F-Bomb?
Tony Robbins’ new Netflix documentary is all the rage in marketing circles right now. It seems that he drops quite a few f-bombs during the show. In fact, some claim that he’s f-bombing the heck out of the program. I…
So Ya Wanna be an Online Marketer?
Live the “laptop lifestyle”? Make a bunch of money? Chill out 24/7? I don’t mean to be a Debbie Downer here, but it does take a bit of work. You’re gonna have to learn a few skills. Then ya gotta…
Magical Mystery Tour
A popular TV station in Arizona promoted a “Bermuda Triangle” buzzword challenge in 1989. Contestants competed for a chance to win an all-expenses paid two weeks vacation tour in New York. Mysteriously, a dozen sponsors called the contest off and…
You’ll Never Fail Your Way to the Top
Q: How many times can you fail and still win? A: You can’t win if you always fail. If you fail every time, you lose. Failing is losing. So you learned how to something that won’t work. Congratulations. You’re a…
Why I Don’t Do Branding
It’s mostly because I don’t do hyped up cliche horse dooky. I hate cliches. Hate ’em. Made up words and phrases designed to muddy the marketing waters. Used by those who want to conceal the truth about what they’re doing.…
Crappy Headlines Get Emails Flushed
It seems to me that my subject lines lately have been crappy. Not enough juice in ’em. Just a little too vanilla to spark excitement. I’ve been happy with the emails themselves. But I’ve been looking over my subject lines…
Being Out of Alignment Hurts
Whether it’s your back or your Marketing mojo. I went on a trip over the past several days. It involved planes, cars, hiking, caves and museums. A wonderful time was had by all. Most of all Rockit and I. We…