Blog Archives

There Ain’t No Free Lunch

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Freebie-seekers are not your customers. Tragically, people have been trained to expect things for free. Yet everyone knows there’s no such thing as a free lunch. You did know that, didn’t you? I thought you did. Anyhoo, I had a

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Why Can’t I Make Money Online?

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I’m sure there are lots of reasons this might be true. Wanna hear the #1 reason? The reason why most would be marketers will never make any money online?  The likely cause of your inability to succeed in your online

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Free Advice Can Kill Your Dreams

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What have they ever accomplished in your chosen area that is evidence they have a clue? Probably nothing. But sometimes you listen to them don’t you? It’s all good. Very difficult to avoid getting advice. Maybe it’s better if you

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Why I Don’t Do Content Marketing

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Content Marketing. Putting out loads of crap on the Internet in the hopes that someone will consume it and not get sick. When I hear “piece of content”, I think “piece of sh**”. You’re sharing a message. A message that

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Here is One From the Question Hotline

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Brand spankin’ new online marketer poses this question to a FB group… *************************** Hello everyone. I joined XX a couple of days ago. I have been busy looking through training and setting up my system. I enjoy it so far.

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Ego Is Not Your Enemy

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That’s right. Ego is not your enemy. In fact, without your ego you’d be dead within 2 weeks. Probably 2 minutes, but what the heck. Your ego is as essential to your physical, emotional and spiritual well-being as any other

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A Wacky, Crazy Way to Make Your Marketing Easier

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Maybe you’re heard of this before. I sure haven’t. Perhaps somebody somewhere has figured this out already. If they have, they’ve been keeping it to themselves. What am I talking about? Consolidation. What I mean by that is to put

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Vulnerability is for Losers

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Wanna know a secret? Vulnerable means weak. It means you can be hurt by another person physically or emotionally. Vulnerability is not a source of strength. Being vulnerable is not a source of power, it doesn’t make you more effective

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Treat Your Business Like a Hobby

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I’ve been saying this for years. See, everybody and their brother thinks it’s fashionable to talk about how you should treat your business like a business. But what does that mean? Most of the noobs saying it have no inkling

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A Word of Advice from Trump

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I read The Art Of The Deal a good while back. I remember distinctly one thing from that book. Trump said if he was looking at a deal and figuring out what to do he would ask himself, “What’s the

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Let’s Hang Out Together

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Are you on Facebook? If so, I’d like to get to know you there. We share a whole lot more on Facebook and other social sites. Like Twitter, for instance. Lately I’ve found that Twitter is actually a lot of

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Are You a Casualty of the F-Bomb?

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Tony Robbins’ new Netflix documentary is all the rage in marketing circles right now. It seems that he drops quite a few f-bombs during the show. In fact, some claim that he’s f-bombing the heck out of the program. I

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So Ya Wanna be an Online Marketer?

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Live the “laptop lifestyle”? Make a bunch of money? Chill out 24/7? I don’t mean to be a Debbie Downer here, but it does take a bit of work. You’re gonna have to learn a few skills. Then ya gotta

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Magical Mystery Tour

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A popular TV station in Arizona promoted a “Bermuda Triangle” buzzword challenge in 1989. Contestants competed for a chance to win an all-expenses paid two weeks vacation tour in New York. Mysteriously, a dozen sponsors called the contest off and

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You’ll Never Fail Your Way to the Top

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Q: How many times can you fail and still win? A: You can’t win if you always fail. If you fail every time, you lose. Failing is losing. So you learned how to something that won’t work. Congratulations. You’re a

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Why I Don’t Do Branding

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It’s mostly because I don’t do hyped up cliche horse dooky. I hate cliches. Hate ’em. Made up words and phrases designed to muddy the marketing waters. Used by those who want to conceal the truth about what they’re doing.

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Crappy Headlines Get Emails Flushed

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It seems to me that my subject lines lately have been crappy. Not enough juice in ’em. Just a little too vanilla to spark excitement. I’ve been happy with the emails themselves. But I’ve been looking over my subject lines

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Being Out of Alignment Hurts

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Whether it’s your back or your Marketing mojo. I went on a trip over the past several days. It involved planes, cars, hiking, caves and museums. A wonderful time was had by all. Most of all Rockit and I. We

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How a Deep Dive into Transparency Kills Business

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Cliches and buzzwords will kill your credibility. Nobody (except for those hopelessly out of touch) will believe anything you say if you use them. For instance… We’re a results-oriented company. No crap? Really? Well, that certainly seems like a good

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