How To Set Up Your Banner Ad In Global NPN
Did you know that if you are a member of Global NPN, you can advertise your business with banner ads to all the other members in Global NPN?
- No extra charge
- Up to 8 banners in rotation on the website
Watch this short video on how to set up your banner ads in Global NPN
Here is a brief overview from a post by howstuffworks.com explaining how a banner ad works and why banner advertising is important to your business.
How Banner Ads Work
If you’ve spent any time surfing the Internet, you’ve seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser’s Web site.
But how do they work and why are they there?
Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense.
What Is A Banner Ad?
Over the past few years, most of us have heard about all the money being made on the Internet. This new medium of education and entertainment has revolutionized the economy and brought many people and many companies a great deal of success. But where is all this money coming from? There are a lot of ways Web sites make money, but one of the main sources of revenue is advertising. And one of the most popular forms of Internet advertising is the banner ad.
Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser’s Web site. This is something like touching a printed ad and being immediately teleported to the advertiser’s store!
Banner Ad Objectives
Advertisers generally hope a banner ad will do one of two things. Ideally, a visitor to the publisher site, the Web site that posts the banner ad, will click on the banner ad and go to the advertiser’s Web site. In this case the banner ad has brought the advertiser a visitor they would not have had otherwise. The banner ad is a real success if the visitor not only comes to the site but also buys something. Failing a click-through, advertisers hope that a publisher site visitor will see the banner ad and will somehow register it in their heads. This could mean the visitor consciously notes the content of a banner ad and decides to visit the advertiser’s site at some time in the future, or it might mean that the visitor only peripherally picks up on the ad but is made aware of the advertiser’s product or service.
This second effect of advertising is known as branding. We’ve all experienced the effects of branding before. Say you see ads on television for Brand X glue all the time. The ads don’t seem to particularly affect you — you don’t leap from your couch to go buy glue — but down the road, when you’re at the store shopping for glue, they may affect the decision you make. If you don’t have any other reason to choose one type of glue over the others, you’ll probably choose the one you’re most familiar with, Brand X, even if you’re only familiar with it because of advertising.
So there are several ways a banner ad can be successful.
How Advertisers Measure Banner Ad Success.
1) Clicks/Click-throughs: The number of visitors who click on the banner ad linking to the advertiser’s Web site.
2) Page views: Also called page impressions, this is the number of times a particular Web page has been requested from the server. Advertisers are interested in page views because they indicate the number of visitors who could have seen the banner ad.
3) Click-through rate (CTR): This describes the ratio of page views to clicks. It is expressed as the percentage of total visitors to a particular page who actually clicked on the banner ad.
4) Cost per sale: This is the measure of how much advertising money is spent on making one sale. Advertisers use different means to calculate this, depending on the ad and the product or service.
Different measures are more important to different advertisers, but most advertisers consider all of these elements when judging the effectiveness of a banner ad.
So, whether you are going to advertise your own personal online business or you are promoting Better Women’s Network; let’s get busy and take advantage of this wonderful advertising opportunity.
Together We Can Make It Happen
Pam McKeen
Pam McKeen
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