So you want better local Search Engine Rankings? Today we look at a few Search Engine Optimization Techniques to help your business.
Local search engine optimization is the application of tactics and techniques to help local businesses get ranked, within their immediate area, for relevant keywords and phrases that relate to the business. Higher rankings within local searches have a greater chance at creating a conversion (sale) because people searching in the immediate area are very active and ready to purchase a product or service. This article will take you through a couple advanced tactics for local search engine optimization tactics that go beyond the basics.
Get covered by the local paper (or write for them)
Make your business stand out by offering an incredible product or service so frequently that you generate buzz to the point that the local news covers your business and shares your business website with its readers.
You could also try contacting the local newspaper and ask if you could create articles for them related to business. There are thousands of local businesses in your community that could use the knowledge you have to offer; use this as a bridge for getting your name out there and letting people contact you.
In time, you can reference your coverage by the news on your website which creates greater trust in your business. The online archives of the newspapers may also place an active link back to your website which will help your site improve its website rankings.
Do something amazing for your community
Start up an event to give back to your community. Hold a fundraiser for a local charity, give out food and have a fun time, hold local workshops for people and leverage your contributions to not only do something amazing for the community but to build buzz around your business.
Many businesses have pulled back from doing community events because of the hard hit from the recession but this is a golden opportunity to stand out and give something back to the people that are your customers. Giving people something to do other than going to work is always welcome because people want ways to relax without having to spend a ton going out.
To take your events to the next level, hold something every month that people can come to expect. When people attend the event, let people find your business by passing out business cards and flyers. You may strike it big if newspapers and local bloggers write about your business and link back to your website.
Create multiple lead generation niche sites to create a “hub”
Take your local search engine optimization to the next level by creating niche websites around products and services you have to offer through your business. Rather than trying to only build one website, you can create multiple channels to share your business offerings through niche websites.
Buy a new domain name and add a website template to your existing web hosting. Optimize each of the niche websites for a single, specific product or service you have to offer using local search engine optimization techniques. Point all of your niche websites back to your main website and also use contact forms for lead generation.
Use Video Marketing
Video marketing is a powerful marketing tool or strategy in which businesses use videos to make their products and services visible to people. Because of the tremendous increase in Internet usage in the past couple of years, online video marketing now brings better exposure and more aggressive advertising than most traditional marketing methods.
One great thing about online video marketing is it allows you to measure the amount of viewers you get each day. If you post an ad video on YouTube, for example, you can see the number of views at the end of the day. This is contrary to placing ads in newspapers and magazines, where it’s hard to assess how many people were able to see your ad.
Video Marketing and SEO
Every business should consider SEO video marketing in their marketing strategies. It’s no secret that you can get a video ranked very easily for very competitive keywords, but there are other available options you can use to market your video beyond that. Even though there are thousands of video sharing sites available today, it’s not really necessary to get your video ads out to each of them. Simply select the top 10 to 15 places and you’re almost assured to get a bunch of individuals viewing your ad.
If you opt to post your video on a specific website, blog, or any other video landing page, be sure to optimize them by using friendly titles, descriptions, and keywords. These things can make your video a great candidate on Google’s first few pages. According to Forrester Research, videos are 50 times more likely to receive an organic first page ranking than traditional text pages and content.
Some studies have shown that people would rather spend their time watching videos than read articles. What’s more, it has been revealed by some statistics that your website bounce rate will decrease with video clips on it. Depending on the quality of the video and the amount of time it plays, video can really hold a visitor on your website that much longer.
* What is Video Marketing in a Nutshell?
There are so many marketing opportunities in using videos. Video marketing tells a story in motion and allows people from all over the world to see your product. A simple Flip camcorder or your Smartphone is all it takes to create a great video, regardless of whether you’re a non-technical marketer who just started out with a business.
Click here to download the PDF File: Grow your business using Online Video Marketing
For more information on Video Marketing using Talk Fusion click here or contact me directly.
Conclusion
There are dozens of easy ways to get your business ranked in local search engines using directories, keywords and link building but the advanced tactics described in this article have a potential to create greater impact because the coverage of your business from the community, news and a hub of online activity creates massive buzz. Try one or two of the techniques described in this article and youíll be sure to see a significant boost in your local search engine rankings.
To your success
Dennis Koray
Skype: denniskoray
email: info@denniskoray.com
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