Balancing Your Personal Profile and Facebook Page for Business
After reading my last post, it should be clear whyFacebook is so important for the success of your business. You might already be familiar with the reach of Facebook firsthand since there’s a good chance you already have an account on Facebook for your personal activities. You might be tempted to try to run your business activities through your personal Facebook profile in an attempt to save some time. After all, your personal profile is already up and running, and you probably already have a lot of connections in that account that you could promote your business to. But there are a number of things you need to consider, and a number of reasons why you may want to keep your business and personal activities separate. Here are some tips for balancing your personal Facebook profile with your business’ Facebook activities.
Potential Conflicts Between Facebook Personal and Business Profiles
While it might seem simple and straightforward to add information about your business activities to your existing personal profile, you should be aware that there is a great potential for conflict between those two sets of activities. Consider clients who might want to connect with your business on Facebook; are they going to be interested in pictures of your vacation or your child’s latest birthday party (and do you actually want to share those things with them)? On the other side of the equation, do you want your friends and family to receive Facebook notices every time your business runs a promotion or introduces a new product or service? Limited Cross-Promotion May be Acceptable None of this is to say that you can’t occasionally post some business related information to your personal profile. The key is to only do so to the extent that those business posts somehow relate to activities that you’d otherwise consider to be personal. For example, if you’ve just opened a new store location, then you could almost certainly post a picture of yourself standing in front of it without turning off any of your friends. Similarly, if your business relates to personal nutrition, you might be able to subtly work this into a discussion that some of your contacts are having on Facebook. But posting a “10% off”î coupon code to your personal profile will not likely be received well. You can also use the Lists feature of your Facebook account to categories your contacts according to business and personal. A Good Rule of Thumb is to Maintain Separate Facebook Accounts It’s possible to use a single profile to conduct both your business and personal Facebook activities, but it can be difficult and time-consuming to organize and classify your various contacts, and make sure that you’re only making appropriate posts to each group. And if Facebook decides to change the way it allows people to organize their contacts, all of your work may be for naught. For many, the best way to balance the potential conflict is to set up a separate Facebook page specifically for your business. Don’t look at setting up a separate Facebook page as a burden on your time. Instead, understand and embrace the fact that keeping your personal profile and personal Facebook activities separate from your business activities is perhaps the best way to make sure that your business succeeds while you still maintain good relations with your friends and family. In my next post, we’ll discuss some tips for setting up your new Facebook business page so that you reach your potential audience. If you like blogging and writing about Facebook and you are looking for a way to make money online blogging, click the banner below, and watch the video.
To your success Dennis Koray Skype: denniskoray email: firstname.lastname@example.org
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