What Are One-Time Offers and How Do They Work?

A one time offer is an excellent way to qualify prospects early on in your sales funnel. It’s most commonly an offer that you make to prospects as soon as they’ve shown interest in you by opting in to your email list. It’s often a deeply discounted product or even another freebie. What makes it a one time offer is that it’s only available for them right at that moment. As soon as prospects click away, the offer expires. One-time offers are also called OTOs.

Why a One Time Offer Work

One-time offers work because they add urgency. The visitor has to buy it right now or it won’t be available again. It’s an exclusive deal. OTOs also play upon the idea of scarcity. Since the offer is exclusive, this raises its value in the prospect’s mind. They feel as if they are privy to something others are not. For prospects who are on the fence about taking advantage of the offer, the scarcity factor knocks them off that fence and right towards that “buy it now” button.

The Mechanics of a One Time Offer

One way to implement OTOs is to present it to prospects immediately after they’ve shown interest. You can do this by redirecting them to your OTO on the next page they see after they sign up for your list or make a purchase.

By showing people your offer before they have even finished the opt-in process, your prospects are even more likely to grab the OTO because of what’s called compliance. They have already accepted one offer from you, so they are much more likely comply with your second request. They are also still focused on the benefits you have to offer and haven’t been distracted by the freebie itself.

This strategy also works brilliantly for qualifying prospects. After you’ve given people a freebie, you can then offer them something at a low price. If they don’t take advantage of the second offer, you know that they’re probably only after the freebie. These prospects are less likely to make any future purchases.

The Exit Pop-up

Another strategy for OTOs is to use an exit pop-up. This is a pop-up window that appears when the visitor leaves the page. It says something like, ‘Are you sure you want to pass up on this special one time offer? Although many visitors ignore these pop-ups and close them immediately, there are those who will take the time to read and act on them, especially if the copy is compelling and the offer is good.

OTOs for Your Email Subscribers

Another great strategy for using one time offers is to send them to your email subscribers. Occasionally, make your subscribers offers that need to be acted upon quickly. You can then gradually increase the price of these offers in later emails. This naturally leads your qualified prospects to your back-end products.

When creating your one time offers, keep in mind that they don’t always need to be profitable for you. OTOs are often used as just one element of a sales funnel. They may simply get people to subscribe to your list or help you build a trusting relationship with your customers. Think of this as a way to lead customers through your sales funnel and qualify them. The high-ticket items you offer at the back-end, further down the funnel, are what will earn you the profits.

Assignment:
Brainstorm different one-time offers and identify one you can use in your funnel. Use the Opt-In and Product Offers Brainstorming Worksheet to take notes.

• Which offers are most relevant to your opt-in freebie?
• Which ones add the most value to your offer?
• Do you even want to have a OTO?
• Where will your OTO appear? E.g., on the thank-you page, download page, or as a pop-up?
• Where will you find your OTO? You don’t have to create your one time offer, but can use something you already have instead.

To your success

Dennis Koray
Skype: denniskoray
email: info@denniskoray.com

P.S.: Click here to check out one of the best available automatic sales funnel in Internet Marketing.

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npn78252

I'm a german guy born 1979 in Cologne who has always been looking for ways to make money online. I never liked working for someone else, so i started my first business with 24 and never looked back. I went through lot of failures, but finally cracked the code after years of struggle. I love to sleep in, love to eat, love to inspire people to follow their dreams. My favorite question to ask someone is: What would you do if money wasn't an object? I work from home full time and coach people on how to build an income with nothing more than a computer and an internet connection. To learn more, check out my "About me" page.

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