Blog Archives

A Rose by Any Other Name

A Rose by Any Other Name

Some things never change. Principles for instance. Honor, Integrity, Excellence. Things like that never go out of style. Even if they seem to drop from favor, they’re still there. Forming the foundation of all the stands the test of time.

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Quit Racing to the Bottom

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I read a post on Seth Godin’s blog the other day. It follows nicely with some thoughts I’ve been sharing with you lately. Seth was talking about some straw hats he had ordered for a party. The company sent them

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Are You Forcing Other People to Make Up For Your Mistakes?

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There’s an awful lot of talk about transparency lately. And branding. And being authentic. And all the other BS jargon that wannabe marketers toss around when they wanna sound like they’re down. Like they know what’s going on. The lingo,

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Rock the World Your Way

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I don’t dream. I don’t set goals (at least not like other people talk about) because traditional goals are BS. Anything you do in life for work helps others, or you wouldn’t get paid for it. Most of the feel

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Entrepreneurs Lead With Their Wallets

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I’ve been around this block for a good many laps. I’ve seen people come and I’ve seen them go. There are certain things I’ve learned along the way. One of them is this… Entrepreneurs lead with their wallets. I heard

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Are You Marketing from the Sewer?

Are You Marketing from Sewer?

You don’t create content. You’re a marketer not a crap-spewing generator of useless netshit. Hey, I just made a word! I think it’s a good one. One that should replace the word content everywhere you go. Whenever you hear “content”

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Branding is for Cattle

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If you ain’t a cattle rancher, you can probably leave it alone. I’m not the only one that holds this opinion. Some respected ad men and influence brokers do too. Here’s the thing… Branding is one o’ those things that

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Keepin It Ugly

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When it comes to marketing online, ugly almost always wins. I sold cars for a short while. Real short. Know what I found out during those several weeks? Cars are almost a commodity. At least in the sense that they’re

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Free Stuff Costs the Most

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Do you still fall for it? The desire to get something for nothing? For you, maybe it appears as simply hoping for a break. Just a little win. Something to prove to you that something, somewhere will work for you.

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A Charlatan In Guru Clothing

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Here’s the definition of “Charlatan” from Merriam-Webster… a person who falsely pretends to know or be something in order to deceive people. You may be wondering why I chose to share this with you today. Maybe not. But here’s why…

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Quit Following the Lemmings Off the Cliff

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Follow a DMO. Find a coach. Be Authentic. Brand yourself. blah, blah, blah. Every day more crap like this is posted as ‘content’ to pollute the Internet. Wanna know how to be successful in your online marketing business? Sell stuff.

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An Alphabetical List of Marketing BS “A”

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Of course we’re gonna kick off our alphabetical list of marketing BS with A.  Because it’s first. Before we begin, I gotta point something out… Some of the stuff I lampoon in this list is helpful. Lots is not. Understand

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Quit Doing Stuff that Doesn’t Pay Off

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It occurred to me one day that even though I’d spent several years learning everything I could about how to make money by marketing online, my girlfriend had sold more items and at a higher dollar amount than I ever

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Tech Monster Wrecks Server

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Yep. My email server decided to take an unscheduled vacation. This just goes to show that the old saying is true. No plan survives contact with the enemy. But that’s OK. We can improvise, adapt and overcome.   If ya

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Tired of Beating Your Head Against the Wall

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Ouch! Beating your head against a wall is no fun. But people still do it. I did. Matter of fact, I did it a lot. Here’s one of those simple things that would drive me crazy… Ever attempted to tweak

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Quit Plotting to Kill Your Customers

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I like to look at marketing a business as a game. The objective is to improve the lives of as many people as possible.  To do that, we sell as much of our product or service as we can. Because

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There Ain’t No Free Lunch

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Freebie-seekers are not your customers. Tragically, people have been trained to expect things for free. Yet everyone knows there’s no such thing as a free lunch. You did know that, didn’t you? I thought you did. Anyhoo, I had a

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Why Can’t I Make Money Online?

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I’m sure there are lots of reasons this might be true. Wanna hear the #1 reason? The reason why most would be marketers will never make any money online?  The likely cause of your inability to succeed in your online

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Free Advice Can Kill Your Dreams

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What have they ever accomplished in your chosen area that is evidence they have a clue? Probably nothing. But sometimes you listen to them don’t you? It’s all good. Very difficult to avoid getting advice. Maybe it’s better if you

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Why I Don’t Do Content Marketing

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Content Marketing. Putting out loads of crap on the Internet in the hopes that someone will consume it and not get sick. When I hear “piece of content”, I think “piece of sh**”. You’re sharing a message. A message that

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