Internet Marketing is evolving at a rapid rate and if you are an internet marketer, you have to move forward with the new wave and that is – video marketing and mobile telephones. These are two of the fastest ways to advertise any product or service. The statistics are that 85% of people will answer a text message on their phone within 20 minutes. I tend to believe that email marketing will soon become a thing of the past. The reason I say this, because as you are all aware, how many email remain unopened in your own inbox? Most of us just delete emails if we do not see a good captivating subject line or we know the sender.
The benefits of using video as a marketing tool are many. The majority of people are too lazy to read and would prefer to watch a video. It is a much quicker way to give people more information in a shorter space of time. Video is a great media for introducing yourself, your company, your brand and also your services and products. People want to see images and learn some of the background information about you and your company. It is a fast way to build trust between you and them.
A point of caution- if you are going to start marketing using video, always keep your message short. Like any other form of marketing, you want to keep people’s attention. A short video will allow you to get your message across very quickly.
As I have told people before, this is the “instant” age. There are “instant” meals; “instant” coffee and now we can get “instant” information. We want everything delivered at warp speed. If we go to Google and type in a search, we want the information – NOW. If given the choice of reading a report or a book on our search subject, we will opt to watch the video. It is a much faster way to obtain the information.
Think of how YouTube has taken off in the last few years. People love looking at the videos there. So if this is indicative of how people prefer to “see” information rather than “read” it; it stands to reason, a video marketing campaign could deliver you much more traffic.
So try a video campaign and you will see the numbers of increased visitors coming to your site. With the continued development of smart phones, more people are using their computers less and getting all their information from their hand held phone and this trend will only continue. People always have their phones with them – at all times of the day and where ever they are.
Let me know if you are using video marketing.
To YOUR success
Sue McDonald
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