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In Part 1 of this series we discussed the importance of creating content. Now it’s time to move to:
Step 2: Share and Repurpose.
Once you have created your content using Step 1, you need to get it out in front of as many people as possible. This Sharing can be done through social media channels such as Facebook, Twitter, Pinterest or any of a number of other channels. It can also be used in advertising campaigns such as the Lead System built in to the GlobalNPN Director and Executive memberships. Not only do you get monthly leads that you can follow-up with using the content you created, if you wish to have more exposure you can purchase additional lead packages to extend your reach. After creating content, one of your primary responsibilities as a business owner is to get that content in front of as many people as possible!
But creating content isn’t enough on its own…
You need to look at how to Repurpose what you have created to make it appealing to more types of people. Some people prefer to read, so converting your content to an ebook or an article would appeal to them. Some are visual learners so converting your content to a video format would be best for them. You can convert the content to an audio for people that prefer to listen rather than read.
You can combine different pieces of content to create ebooks or courses that you can either give away or sell as a product (remember we said the most successful online marketers have their own products? This is how you can create your own).
Once you have your content out there in the world being viewed by people, it can become a source of passive income for you for many years after you created it.
We have lots more information around this, so if you’d like to learn more, pop your email address in the form to the right.
Next we’ll cover Step 3 of the 4 steps, so stayed tuned.
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