Today we wrap up this series of posts. So far we’ve covered:
If you haven’t read these parts of “What do I do every day to build my business?”, please do so before we continue with:
Step 4: Analyze and Adjust
To be successful with your online sales, you need the ability to monitor your marketing materials and determine what is working and what is not. Paying for advertising without being able to track its effectiveness is just throwing money away!
You need to be able to set up multiple lead capture pages and track which is the most effective at generating leads. You need to be able to make changes and know if it helped or hindered sign-ups. This is a continuous process when you are setting up a funnel ( another word for a webpage or group of webpages that walk your prospect through a process designed to have them give you their email information).
By increasing the effectiveness of your marketing (Adjusting), you can generate more sales without spending more money.
This is done by using tools such as ad-tracker and url-rotators to do split testing. You can buy/subscribe to tools to do this or you can join me in GlobalNPN as these tools are part of the package with your one subscription. For more details, put your email into the form on the right!
Ok! Over the last 4 posts we’ve covered the things that you need to work on daily to grow your business. If you have any questions, reach out.
Stay tuned for more…
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