Maybe 49% Isn’t So Bad

I was scrollin around Flakebook(tm) this morning and I saw this little gem:
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Concerned “Marketer” says…

Getting great optins (cpc/conversion%) for my leadmagnet bribe.

However the very first email that I send out for them to receive the free LM bribe only gets 50% open rate for some reason.

I ran a check of my Aweber account and 50% of my Optins NEVER opened a single email.

What are things I should be doing to diagnose why people are opting in but not opening any emails?

How do I begin to even fix this?

Here’s the thing….

You offered something free to someone if they’ll Optin to your email list.

Lots of the people who wanted your free thing either filled in a bogus email address or changed their mind.

So what?

This person wants to know what can be done about the fact that half (half!) of the people who entered their email address are not opening the emails.

Lemme make this easy for you.  Y’know, I’m all about easy.

First of all, no diagnosis is required.

It’s human nature, plain and simple.

People wanna get stuff free, and they don’t necessarily wanna get your crappy emails after that.

Does it hurt your feelings?

It shouldn’t. Why? Because you’re the same way.

You may want the free stuff, but that doesn’t mean ya wanna get anything else.

Especially marketing messages with no meat.

Eeewww.

One guy commented that 50% is a pretty good read rate.

I totally agree with him.

Heck, only the people that wanna hear what you’ve got to say will open your emails.

Here’s another tip that most people get wrong.

The subject line is NOT the most important thing.

What gets your subscribers to open your emails?

The From: section.

That’s right my fellow seeker of marketing truth.

Your peeps will open your email because it’s from you and they like hearing from you.

The subject line is secondary.

Of course the subject line still oughta seem like something worth reading.

But if you really like the person sending the email, you’ll open it whatever the subject is.

That’s what I do, anyway.

I’d guess most people are pretty much the same.

So don’t fret if some people have yet to see the amazing benefit they get from reading your emails every day.

Hang in there and keep on putting out your good stuff.

Those who dig you will stay around and invite friends.

Those who don’t?

They’ll either unsubscribe or you can do it for them when you’re cleaning house.

Because keeping your list clean is a good idea.

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