I’m not talkin’ about an athletic woman doing gymnastics with a brass pole. I’m talkin’ about the usually feeble attempt to revive a dead list.
I could go into a discussion about whether that’s a good idea or not, but that’s a different topic altogether.
So why the heck are you afraid to mail to them? (another topic for a different time)
They think you’re just another schmuck attempting to get their money. Let’s face it. At that point, they’d be right. You didn’t take the opportunity to interact with them until you had something to sell.
It usually fails. So often, in fact, I don’t recommend you do it at all. I’ve tried it, and it’s never worked for me.
Dump the list and start over. Start emailing daily from now on, and always put a link in your email.
That’s the recipe.
It may seem painful, but it’s much better to have a fresh list of engaged subscribers than to have a huge list of zombies who just delete your random emails anyway.
Building a new list?
Now’s a great time to get a better autoresponder system. One with over 99% delivery rate and all the cool tricks like surveys and triggers. One where the price never goes up, no matter how big your list gets.
It’s called MMPro and it’s just one of the killer tools in our Online Marketing Command Center.
Build a new list and start emailing daily.