Today we talk about a few Tips on Email Marketing for Maximum Impact
An easy way to think about branding is that it’s your reputation. You’re consistent, you’re an expert, and it’s clear what you can do for people – This is what your brand tells people about you. So it’s very important to think about branding in everything you do, including the emails you send to your list. Your emails are your touch points with your subscribers and they need to be on-brand.
Email Marketing Style and Design Considerations
Choose templates, colors and visual styles that reflect your business’s image. This is not a tiny, unimportant detail that you can afford to neglect. Your email design features should be in line with all of your other materials. If you make offers through your email messages that are also available through your site, they should be the same in design for both your website and email.
Don’t use a standard template and whatever you do, don’t use a standard ‘thank you’ page. The ‘thank you’ page is what they see when they first subscribe to your list and it gives a first impression. It should be designed along the same lines as all of your other materials.
Keep the design of your emails simple. If you need to, simplify the design of your website to suit your emails. Simpler design offers a better user experience. For most people, emails that are cluttered look like spam. Keeping it simple also makes it clearer what you’re offering them.
Your Email Content
The tone of your content is even more important. Is your brand youthful and casual, or businesslike and professional? Are you tough and no-nonsense? Are you brainy and geeky? The wording of your emails needs to convey this image. If there’s a disconnect between your wording and what you’re offering, it won’t build the trust you need.
Greetings, signatures and PS’s can be dashed off quickly, but you should take some time to consider the tone here as well. The greeting should be personalized and include the list member’s name. Never send out a message that begins with a generic ‘Greetings’ or ‘Hello.’ The signature may seem insignificant, but don’t forget to include it. Leaving it off makes the message seem abrupt and sloppy.
Other Considerations
Always read through the message at least once and check for grammar and spelling mistakes. Run it through spellcheck as well. No matter what image you’re going for, mistakes in your emails aren’t going to help you brand yourself as anything except an amateur.
Your logo should be displayed in your emails (if HTML) along with icons for your Facebook, Twitter and other social media sites. Make sure that all of these are clear and readable.
When you’re writing and editing email messages, always look at them from your recipient’s point of view and not your own. Put yourself in their place. Send yourself a test email before broadcasting a message to see how it looks. Remember that customers are more likely to respond when they recognize your brand and it speaks strongly to them.
Most serious businesses long ago abandoned the simple, boring text-based emails used for personal communication in favor of the more fully featured templates created by Email Marketing newsletter services. These services usually offer monthly rates based on the size of your list and/or the frequency of your emails, and provide customizable templates that allow you to add your own text, images, photos and more—for instance, Talk Fusion’s Video Newsletters are the first in the industry to let you include video in your own unique email newsletters.The variety and customizability of these services and templates ensure that you can brand your business the way you want, catch the eyes of your recipients, and add to your contact list when customers forward your emails on to show their friends.
Talk Fusion’s Video Communication Products are designed not only to make all aspects of your Email Marketing program faster, easier and more efficient, but also to enhance your efforts by taking advantage of the nearly incalculable popularity of online video. Video captures your recipients’ attention and inspires engagement and response in a way that plain text, or even text and images, never will. It puts you in the room with your customers and prospects, lending a vibrant and personal touch to every interaction.
Click here to read more about Email Marketing and Talk Fusion
To your success
Dennis Koray
Skype: denniskoray
email: info@denniskoray.com
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