Linkaufbau – mehr Schaden als Nutzen? Im unten verlinkten Artikel präsentiert der Online-Berater Carson Ward sieben Argumente dafür, das Wort “Linkaufbau” aus dem Gebrauchswortschatz im Online-Marketing zu streichen. Linkaufbau, so Ward, ist ein falsches Ziel und lenkt von den eigentlichen…

Aufgrund meines letzten Blog-Posts zum Thema Content-Marketing wurde ich von der Zeitschrift “Letter“, dem Informations-Service der Deutschen Fachpresse, wegen eines schriftlichen Interviews angefragt. Dies führte Karin Hartmeyer von der Deutschen Fachpresse routiniert und humorvoll durch (wer mit mir zu tun…

Der Kampf um die Aufmerk­sam­keit der Kunden wird härter – obwohl sie leichter erreich­bar sind als je zuvor. Neben der mittler­weile schon klassi­schen Online-­Werbung bieten Face­book, Google+, Twitter sowie eine wach­sende Zahl ziel­gruppen­spezi­fischer Dienste zusätz­liche Kontakt­punkte zum Kunden. Doch mit…

Crock Pot Apple Pie 8 C. apples (peeled, cored and sliced) 1 1/2 tsp. cinnamon 1/4 tsp. nutmeg 2 eggs 3/4 C milk 1 Tbsp. vanilla 1 C sugar 5 Tbsp. butter (softened) 1 1/2 C biscuit baking mix (divided…

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INGREDIENTS: 3 cups semi-sweet chocolate chips 1 14-oz can concensed milk 1/4 cup (4tbsp) butter 1 tsp vanilla extract 1/4 tsp salt PREPARATION: Prepare an 8×8 pan by lining it with aluminum foil and spraying the foil with nonstick cooking…

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