There are many benefits you and your business can reap from publishing your own Video newsletter.
1. Keeping In Touch
Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through a Video newsletter? A Video newsletterallows you to add personal touches to your relationship through the power of video and celebrate milestones, both your own and your client’s. In addition to furthering your relationship with your clients, a Video newsletter can also allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.
2. Hook In New Customers
Unless they have an immediate need or came to you through a powerful referral, most potential customers won’t buy right away. Often they will shop around and compare which means you will likely never see them again. However if you have a free Video newsletter that offers interested clients the opportunity to learn more about you, your business, and your products for free and they can also learn more about your interaction with your existing customers. A newsletter can be a very simple strategy to turn a one-time visitor into a lifetime customer.
3. Establish Your Expertise
No one knows more about your business than you do which makes you an expert. Likely the construction of your own business has further left you with a great deal of expertise in your field. Share your nuggets of knowledge through your Video newsletter to deepen your relationship with your existing customers and convince potential customers that you are the answer to their problems.
Now that I have convinced you that you need to publish your own Video newsletter, I want to go over a few questions that budding editors and publishers always ask.
What exactly is a Video newsletter?
Just like their paper counterparts, Video newsletters deliver powerful video messages usually relating to a common theme or topic. The main difference is that a video newsletter transcends paper and ink and most likely only ever exists on a computer screen.
Some Video newsletters are delivered only via email while others are delivered only on the web. Most are delivered in some combination of the two.
How do you publish a Video newsletter?
It is much easier to start Video newsletter than it is to start up a print publication. You simply need to decide on a topic, name your Video Newsletter and start writing and recording. It is easy to find an audience (beyond your own customer base if you choose) through the various ezine and newsletter directories around the internet as well as going directly to the source, for example discussion boards for people interested in your topic.
You will need to determine a delivery method, which means most likely setting up your own web site or page on your existing web site; creating an archive for your issues once they are created, which could mean setting up a blog; and tracking your readers, which likely means setting up a mailing or autoresponder service. However you can use free tools to do any of these things.
I personally use and recommend Talk Fusion Video Newsletters. Why?
With Talk Fusion Video Newsletters you can easily create a distinctive newsletter from scratch. Enjoy one-click editing. Upload your favorite video. Add text and photos. Put in your logo and use your favorite colors and fonts. Choose from hundreds of ready-made templates. Open rates, click-throughs, replies and forwards will increase faster than you can say, “just press play.’
- Connect with customers and enhance relationships
- Share your brand and build your mailing list through referrals
- See who is reading and forwarding with powerful analytics and real-time reports
- Increase customer response and invite more click-throughs
Click here to download the PDF File: Grow your business using Video
For more information on Video Newsletter using Talk Fusion click here
To your success
Dennis Koray
Skype: denniskoray
email: info@denniskoray.com
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