Today we talk about the importance of building a list
The power of collecting an email address is amazing. You can expect between 1 and 10 percent of visitors to make a purchase on their initial visit to your website (conversion rate) and between 10 and 33 percent to give you their email address (signup rate), depending on your offer. Often visitors weren’t intending to buy any product but were after more information on your subject. Studies show it often takes 7 communications before a customer will buy a product. Believe me, after selling websites, it’s very rare to get a “yes” on the first visit. Websites can be quite complex so maybe it’s not the best example but people just need more information and confidence before they’re ready to buy.
We need to offer the customer an awesome product or information that they simply can’t say no to for them to give us their email. Often people have no intention of handing out their email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.
The method of collecting email addresses is called an autoresponder. That is, a database that stores names and email addresses and can send out pre-programmed email addresses to recipients. These can be customised and sent instantly, 1 day, 5 days and anywhere up to 10 years after the initial email was collected. Very powerful and effective. Third party autoresponders that sit on a separate server are the most effective and you can generate your own signup form to place on your website.
You can also send an email to your database at any time. Let’s look at an example of the power of an email database. Let’s say you attract 200 visitors each day (easily possible) and have a signup rate of 15%, so that’s 30 email addresses a day, and after a year you have 10 950. If you mailout a promotion for a course you have created that costs $97 and just 3% of your list signs up (quite reasonable), that’s an income of $31 864.50 just from one mailout. This profit is realised over a few days and a great example of the power of a distribution list and a value-adding product. So make sure you ask for that email address.
If you have a brick and mortar business, always ask your customers for their email address so you can send them special offers. Our goal is to add value for our customers so we need to work out what information will be useful to them and make it available. The easiest way to do that is via email. So start building a list today!!!
There are various ways for building a list—among the most popular are physical sign-up forms and online lead capture forms, that can be posted on your website and social media pages. Once you have your list, you can engage all of your contacts, or specific groups within the list, with specifically targeted messages.
Most serious businesses are not using the simple, boring text-based emails anymore for personal communication in favor of the more fully featured video emails and video newsletters. I personally highly recommend that you also look into video as video is the new trend, because it offers so many benefits.
Talk Fusion’s Video Communication Products are designed not only to make all aspects of your Email Marketing program faster, easier and more efficient, but also to enhance your efforts by taking advantage of the nearly incalculable popularity of online video.Video captures your recipients’ attention and inspires engagement and response in a way that plain text, or even text and images, never will. It puts you in the room with your customers and prospects, lending a vibrant and personal touch to every interaction.
For example, when was the last time you got an unexpected and personal “thank you” from a business you patronize regularly, like your dry cleaner, your mechanic, or your dentist, other than the occasional obligatory seasonal holiday card? Just recording and sending off a quick Talk Fusion Video Email—letting a customer know you appreciate their business—can reap tangible rewards in terms of loyalty and referral business.
To your success
Latest posts by npn78252 (Posts)
- FB Marketing – Increasing Engagement on Your Facebook Posts - August 25, 2013
- How to Determine an Approach to Your Facebook Page - August 24, 2013
- Facebook Marketing – How To Promote Your Facebook Page - August 23, 2013
- Tips for Setting up Your Facebook Page for Your Target Audience - August 22, 2013
- Facebook for Business – Balancing Your Personal Profile and Facebook Page for Business - August 21, 2013