In today’s interconnected world, where the digital landscape reigns supreme, the importance of digital marketing cannot be overstated. From small businesses to multinational corporations, organizations of all sizes are harnessing the power of digital channels to reach and engage with…
Blog Archives
Play It Right
I don’t listen to a lot of music. Most of the time when I’m driving, I’m listening to marketing podcasts or audio books I get from Audible.com. I highly recommend Audible. I’ve listened to dozens of books that I never…
Better Choices
Life is funny. . You make choices that you believe will give you the best result. Sometimes ya get it right. Other times ya don’t. . I’m working on helping the Thug learn about how life works. She wasn’t with…
Ghost In The Shell
Rockit and I went to see a new movie today. . The story was about a government contractor that had successfully implanted a human brain in an android body. . Cool, huh? . Anyway, there were some shenanigans going on,…
Secret Fishing Hole
It seems like every marketer on the planet has become either a social media strategy “coach” or one of their wide-eyed disciples latching onto the latest, greatest thing since the Internet was invented. Not me. While everyone knows that social…
Technical Dolt
I listen to lots of podcasts. One of them is a libertarian podcast called The Tom Woods show. . Tom’s got a PhD in History, and he would probably be a professor at a university or a member of a…
There’s Always A Way
I don’t believe in impossible situations. There’s always something you can do. It may not work, but you can do something, anything in order to change a situation. It reminds me of a scene from one of the newer Star…
Serial Failure
This is NOT going to be yet another feel-good message about how ya gotta fail more, fail often or failure is not an option BS. Just the opposite. . I think failure sucks. I’ve missed my target far more often…
Britney Spears Truckers
Britney Spears has made a fortune with a headset. But it’s not just that headset that created her success. She’s spent a lot of time working out, practicing her moves and developing her voice. It’s her total package that makes the…
Serial Failure
This is NOT going to be yet another feel-good message about how ya gotta fail more, fail often or failure is not an option BS. Just the opposite. . I think failure sucks. I’ve missed my target far more often…
The Pole Dancer Sequence
Nope. . I’m not talkin’ about an athletic woman doing gymnastics with a brass pole. I’m talkin’ about the usually feeble attempt to revive a dead list. It usually happens because someone (maybe you) is afraid to give their list…
Finding The Table
‘You’re leaving a lot of money on the table.” Ever heard that one before? It seems like every day, someone (probably a guru of some kind) is telling you that if you’re not doing (fill in the blank) you’re going…
There’s No Button For That
On my travels the other day, Rockit and I stopped at the TA in Hillsdale, WY. In the likely event that you have no idea what that is, TA stands for Truckstops of America, and it’s one of my many…
Snowed In At Little America
It still amazes me how well trucking works as a metaphor for an online marketing business. Take today for instance. I’m at Little America, WY. Look it up for fun. It’s at exit 69 on the I-80. It started to…