Today we talk about 7 Ways to gain customers through local Search Engine Optimization
The Internet is an amazing platform which can help drive a flood of customers to the doors of your business. Local search engine optimization and web techniques can be applied to your online presence that not only generates buzz around your business but will drive leads your way so they can learn more about what your business has to offer. This article will share several different ways how you can use search engines to gain customers.
Method 1: Get listed in directories
First thing, get your business listed in local business directories such as Google Places, Yahoo Local, Bing Local and Yelp. The business directories are a great way to easily be found when people, in your area, search for keywords relevant to your business. Your business will display within search results and map listings along with being able to collect reviews and feedback from your community.
Method 2: Optimize for local keywords
Use the Google Keyword Tool to find relevant keywords to your business by plugging in phrases that you know, for certain, describe your business, products and services. Use the keywords on your website along with local search modifiers such as your city on each of the pages. Change the URL and link structure of your website to reflect the keywords for each of the pages to ensure search engines can spider your website and apply search engine optimization factors that matter to each of the pages.
Method 3: Start up a local advertising campaign
Sign up for an online advertising platform like Google Adwords and begin advertising your business to the local market. Use your main keywords and geo location to show your ads only to the local towns and cities within the radius of your business; avoid wasting money from advertising to people half way around the world. Optimize your advertising, remove underperforming ads and dump more money into ones that are providing you a significant return on your investment.
Method 4: Create local business blog posts
Write blog posts for your business blog around the topics and questions customers have within your area. Cover local news and events. Create highly informational blog posts about the products and services you offer while applying your main keywords and local search phrases to optimize your content, in search engines, for local search results. Share your content to the web and build backlinks to each of your pages to increase your search engine rankings. I highly recommend using the Empower Network Viral Blogging platform, as this will catapult you on top of Google within days.
Method 5: Be active in local online discussions
Get active in online discussions on social media websites such as Facebook, Twitter and Yelp. Respond to people whenever they have questions about what your business offers. Shock and awe people by randomly giving away product or services to people; this creates a lot of great buzz and may lead to your business being highlighted in local news or blogs. Be as helpful as you can so your can build authority around your brand and stand out from the rest of your competition.
Method 6: Write for relevant websites in your area
Start creating content for relevant websites and blogs within your area and industry. Share your best information with outside communities which can lead to people discovering your business and potentially becoming customers. Write for the local paper, be active on local forums and talk about your customers and the products you offer whenever someone interviews you. Try to be everywhere at once by reaching out to your local community.
Method 7: Make Videos about your products and services
With around 70 percent of all online users consuming video content every single day, there is no trace of a doubt that the online video marketplace is booming tremendously and is something that every business shouldn’t be missing out on. If you check out the latest online video viewing statistics, you will be amazed to discover that online videos have truly become every online user’s lifestyle. In fact, it is predicted that by 2014, the percentage of online users consuming videos will rise to approximately 90 percent. Aren’t these figures enough reason why online video marketing must be a part of every company’s marketing strategy?Click here to learn more about Video Marketing.
Local Search Engine Optimization Conclusion
Much of local search engine optimization is simply building an online presence through proper keyword application to your website, getting listed in directories and being active within your local community. Take all that you know about your business and transplant it online; in time, you will spend less money on traditional advertising platforms in place of online channels. Work every day to raise awareness to your local business by tapping into the power of local search engine optimization.
To your success
Dennis Koray
Skype: denniskoray
email: info@denniskoray.com
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